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Dreamforce 2017: Contact Center Stories: Page 3 of 13

Salesforce & Google: the Future Awaits

As announced at Dreamforce, Salesforce and Google have formed a global strategic partnership. While major news at Dreamforce, it's too early on to understand how significant this partnership will be (I captured the upper graphic in the slide during the main keynote). As is often the case with mega company partnerships (think Cisco and Apple), the real work just begins at announcement time. The integrations highlighted below show the possibilities, while what will really happen remains to be seen -- likely several months to a year from now.

  • G Suite: Real-time collaboration and higher productivity with CRM and G Suite
  • Google Cloud Platform: Salesforce has named Google Cloud as a preferred public cloud provider and will use Google Cloud Platform for international infrastructure expansion of its core services
  • Google Analytics 360: Complete insights about customer journeys to drive smarter engagement

Those of us hoping for more details from an hour-long fireside chat between Salesforce CEO Marc Benioff and Google Cloud CEO Diane Greene left disappointed. The two talked a lot about how they met and how much they like each other, but shared no new product or marketing information. Stay tuned, I guess.