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Laura Bassett, NICE CXone
Senior Director, Product Marketing, NICE CXone
As Senior Director for CXone Product & Competitive Marketing at NICE, Laura Bassett leads a comprehensive go-to-market strategy for current and next-generation solutions with a team of product marketers and experts to define positioning, ensure differentiation, drive sales and marketing plans, and execute cross functionally on those plans.
Throughout her 25+ year career, Ms. Bassett has a track record of defining business strategies and establishing best practices to drive revenue and has developed a reputation for both market and product expertise.
Prior to NICE inContact, Ms. Bassett spent several years with Avaya where she worked directly with customers to establish Contact Center and Customer Experience strategies and managed global marketing for contact center and vertical solutions.