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Brent Kelly, Tim Banting, Prachi Nema, Adam Holtby

Brent Kelly is a principal analyst for unified communication and collaboration within Omdia’s Digital Workplace team.

Since 1998, Brent has been the principal analyst at KelCor, Inc., where he provided strategy and counsel to CxOs, investment analysts, VCs, technology policy executives, sell-side firms, and technology buyers. He also provided full-time consultancy to Wainhouse Research and Constellation Research. With a PhD in chemical engineering, Brent has a strong data background in numerical methods and applied artificial intelligence with significant experience developing IoT and AI solutions.

Brent has a Ph.D. in chemical engineering from Texas A&M University and a B.S. in chemical engineering from Brigham Young University. He has served two terms as a city councilman in his Utah community. He is an avid outdoorsman participating in cycling, backpacking, hiking, fishing, and skiing. He and his wife own and operate a gourmet chocolates manufacturing company.


Tim Banting is a Senior Principal Analyst in workspace services within Omdia's enterprise services team and focuses on unified communications and collaboration research. Tim provides Omdia's clients with insights and intelligence to help them compete more effectively in the collaboration and unified communications market.
 
Tim joined the company in 2019 and has extensive experience in the unified communications and collaboration field, having held presales, technical, competitive marketing, business development, and senior product management roles. Before joining Informa Tech (now Omdia), Tim worked at GlobalData. He started his career in sales and training roles relating to unified communications and worked as a contact center consultant at Rockwell and in business development and market intelligence roles at Cisco during the industry's transition from digital to IP PBXs. He has also held positions as a senior product manager for Microsoft and the head of business development at NextiraOne.


As a senior analyst for enterprise collaboration at Omdia, Prachi specializes in enterprise communications and collaboration technologies, including video conferencing equipment and services. She brings over 15 years of telecoms industry experience and expertise in fixed and mobile convergence, service provider strategies, and next-generation technologies. Prachi has authored market share and forecast reports and analysis on a range of topics across the enterprise collaboration landscape.

Prachi has worked as a software engineer with various companies, including Idea Cellular, AT&T, and Motorola. She then moved into research and analysis, working as telecoms analyst with several boutique firms, including GSMA, where she researched strategies for increasing youth employment opportunities through mobile technologies and services. She holds an engineering degree in electronics and telecommunications from SGSITS in India and an MBA from the Henley Business School, part of University of Reading. Prachi is fluent in English and Hindi and is based in London.


Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.

Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.

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