As a strategic product marketer, Becca Mayers has a passion for customer-centric, innovative marketing. She began her 20+ year high-tech marketing career as a startup’s VP Sales & Marketing. In the years that followed, she defined strategies, plans, and processes including in product marketing, positioning, and go-to-market at SAS over the course of her 13 years there. She founded and managed end-to-end industry marketing at Red Hat. At Oracle, she was their first CX portfolio product marketing manager before joining and leading Oracle Modern Best Practice – which defines and shares line of business processes that power sales strategies, implementations, and thought leadership. Prior to Genesys, she led customer data enrichment product marketing at Valassis Digital – in the AdTech industry. In January 2019, Becca joined Genesys’ as a product marketing director creating go-to-market strategies, thought leadership, content, and messaging for Genesys AI and strategic alliance integration offers.
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