Beth Schultz
Beth Schultz is editor of No Jitter and program co-chair for Enterprise Connect. Beth has more than two decades of...
Read Full Bio >>

Beth Schultz | January 23, 2015 |


When Communications and Shopping Meet Up

When Communications and Shopping Meet Up Aerohive builds up its Personalized Engagement Platform ecosystem, helps retailers communicate with and cater to shoppers.

Aerohive builds up its Personalized Engagement Platform ecosystem, helps retailers communicate with and cater to shoppers.

I'm what you'd call a practical shopper, happy to pick up a sweater along with my milk and toothpaste at the local big box. But what I'm struggling with now, as I suspect many consumers are, is how to optimize my shopping via the smartphone that inevitably comes along with me.

For starters, that means breaking away from the printed coupon and relying on mobile apps. You know, toss the promos that come in the mail from Target and use the Cartwheel app instead. (Although, an even better scenario would skip the mobile app altogether and have the coupons relevant to me pop up automatically at checkout when I scan my Red card. This happens at Macy's now, I noticed just the other night to my surprise and delight.)

But more than that, it means availing myself of the new mobility-enabled, communications-rich shopping experience however it takes shape. I shudder at the thought, lest in the process I become less practical and more spontaneous with my purchasing, but I think I have to give it a go for the sake of involvement with relevant technology trends.


That brings me to HivePass, a personal loyalty app powered by PassForce that's part of the Personalized Engagement Platform ecosystem for retailers that Aerohive Networks introduced this week. It seems like it'd be quite helpful in helping me find great deals, as long as my favorite retailers are on board.

All I have to do is install a pass in the Passbook on my iPhone (or PassWallet on an Android device), make sure I have location turned on, and voila!, I get a personalized loyalty experience right in my pocket... or pocketbook, as the case may be. Once downloaded and in the vicinity of a retailer with an Aerohive WiFi infrastructure and iBeacon technology that supports HivePass, the pass would open up a communications channel between me -- i.e., the shopper -- and the retailer. The retailer would then be able to deliver personalized coupons, loyalty cards, or other perks to my Passbook, explained Abby Strong, director of product marketing at Aerohive, in a phone interview.

One such retailer is XSport Fitness. "Retail moves fast, and we need solutions like HivePass that can keep up and help us optimize how we connect to our customers," said Tim Walter, CTO and CIO at XSport Fitness, in a prepared statement.

The more a shopper uses HivePass, the more tailored the messaging can become given the analytics available from the Aerohive platform, Strong added. A retailer might send one shopper a loyalty reward bonus because he comes in every Saturday without fail, while it pushes mobile point-of-sale capability to another person, who's always in a rush and would appreciate the chance for more efficient transactions.

Another interesting capability comes in the form of a reference app Aerohive built with one of its ecosystem partners, Magnet Systems. An inventory search capability called Endless Aisle, this app would be right up my alley since I don't really like to be bothered by even the best-intentioned clerks as I'm perusing the racks.

Endless Aisle, which runs natively on Apple iOS devices, gives shoppers access to information on products that a retailer has in inventory but not on display, Strong said. A shopper can use the app to trigger a request for assistance from a clerk, too; iBeacon technology shows the clerk exactly where in the store the shopper is situated.

Besides PassForce and Magnet Systems, Aerohive's Personalized Engagement Platform ecosystem includes a variety of other partners, aimed at creating a new customer experience. These partnerships include next-generation POS via Lightspeed, retail analytics from Euclid Analytics, monetized Wi-Fi through Cloud4Wi, and others.

So I've downloaded my HivePass and I'm ready to see it in action. Now all I have to do is find the time to shop. Is there an app for that?

Follow Beth Schultz and No Jitter on Twitter and Google+!



Beth Schultz on Google+


April 25, 2018

Yesterdays simple phone call to a contact center or business location is rapidly becoming todays interactive session, spanning multiple channels and devices. If you need to know how Omnichannel can

March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.