Developer-led is a new term of art for enterprise application development. We asked the panel how, if at all, it differs from an API approach. Paul Jarman, CEO, NICE inContact, offered this perspective:
“Developer-driven is good, but in a lot of cases it's not the only thing and it's not enough. In certain cases, companies have the ability to write software, do their own product management and innovate. They can take a developer-led approach, they can take APIs and do great things.
For a lot of companies, contact center is not their expertise. Software is not their expertise. Product management is not their expertise. What they really need is a suite that's already built, can be configured, goes across all of the different products and they literally can go in, configure, and go. And for the pieces that they really need to innovate in, they still have the APIs, they still have the SDKs, they can still be creative.”