Michelle Burbick
Michelle Burbick is the Associate Editor and a blogger for No Jitter, UBM Tech's online community for news and analysis...
Read Full Bio >>

Michelle Burbick | June 27, 2017 |


Cisco Jasper Aims to Empower Business Use of IoT

Cisco Jasper Aims to Empower Business Use of IoT Shifts market strategy with advanced Control Center offering, rolls out premium security and traffic segmentation services, adds Spark integration, and more.

Shifts market strategy with advanced Control Center offering, rolls out premium security and traffic segmentation services, adds Spark integration, and more.

Today at Cisco Live, Cisco Jasper announced significant shifts to its market strategy around its Internet of Things management platform, Control Center, version 7.0 which is now available.

In a pre-briefing last week, Macario Namie, head of IoT strategy at Cisco, shared details of the enhancements, the motivations behind the moves, and an update on Cisco Jasper's business.

As shown below, the Control Center platform currently supports 11,000 enterprises, and the company reports adding 500 more each month. Across those 11,000 enterprises, 43 million devices are managed on the IoT platform, with about 1.5 million added each month. "We're really in a hyper-growth stage," Namie said. "Our first eight years with Control Center got us to our first five million devices. The last two years or so, we've gone from five million to 43 million devices." The company is looking to reach 100 million devices in the "very near future," he added.


Further, Cisco Jasper has relationships with 50 service providers, which provide its "route to market" in more than 120 countries -- a critical mass, he said. "Companies that are looking to deploy their connected products, pretty much anywhere in the world, can do so at scale in a common operating standard."

Bifurcating the Platform
With rapid usage growth of the IoT platform, Cisco commissioned a survey to better understand its customers and the barriers to successful IoT projects. The survey, conducted by IDC, revealed that 60% of IoT initiatives stall at the proof-of-concept stage due to barriers such as inflexibility of solutions, security concerns, and immaturity of business models.

While some companies are just getting started with IoT, others are a few years in and dabbling in more advanced IoT projects, likely at greater scale. To meet these varied needs, Cisco Jasper has bifurcated its Control Center platform into standard and advanced offerings.

With Control Center Advanced, companies gain the benefits of advanced security solutions, automation, and analytics.

Analytics, the first module announced for Control Center Advanced, focuses on reliability of service and cost management. While standard reporting is fine when managing 500 or 1,000 devices, "when you're managing hundreds of thousands or millions of devices, you need to have intelligence to be able to do it for you in an automated way," Namie said.

For service reliability, enterprises need to be able to quickly spot devices that are performing poorly, Namie said. "But they also need to be able to identify which devices are next on the list and look for behavior indicative of failure -- ideally in a preventative way," he added.

For cost management, the analytics module will deliver insight on network usage so enterprises can adjust their configurations to optimize efficiency.

"For large companies, even a one to two percent derivative against the mean of network utilization can be very, very expensive -- that's a real cash outlay. So our job now is to be able to identify those ... [and] expose them to the enterprise so they can take any action as appropriate, depending on their unique business," Namie said.

"We're really looking to try to increase the reliability and quality of service for the enterprise's devices and we're trying to allow a greater degree of predictability of cost and to be able to contain that cost in a reasonable fashion," added Namie, noting how difficult that is to do at scale.

Premium Services
In addition to creating an advanced platform option, Cisco Jasper has introduced two premium services as integrated add-ons: Threat Protection & Smart Security (TPSS) and Traffic Segmentation. TPSS essentially extends the Cisco Umbrella threat monitoring technology from today's IT use case to an IoT use case.

Cisco is launching TPSS with connected vehicles, rolling it out to unspecified auto manufacturers. You can look at a connected vehicle much as you would any other endpoint -- it's just as much of a target for hacking as a smartphone or laptop, Namie said, "and these vehicle manufacturers are just as afraid of becoming the next headline of a major hack."

With the Traffic Segmentation service, platform users should be able to identify trends from which they can drive new revenue generation models. Sticking with the connected vehicle example, auto manufacturers could use traffic segmentation insights to create digital products aimed at providing better experiences, as well as generating revenue. By looking at aggregated, anonymized data, for example, an auto manufacturer could discover that from 3 p.m. to 6 p.m. on weekdays, users are working during their commutes and accessing apps like Outlook and Salesforce. Conversely, on the weekends, users are most often leveraging connectivity from within their cars to access social networks. Using these insights, an auto manufacturer could then create a social media-only plan for weekends.

"The truth is there's just a lot of unknowns," Namie said. "Our job is to provide these insights and then execute against the service packages they want. And they need to decide, for their own customers, what's the best way to leverage this connectivity to be able to provide the most value to their customers."

Additional Support, Spark Integration
Cisco Jasper also announced that Control Center will now support multiple low-power WAN technologies, including NarrowBand IoT and LTE for machines. In essence, this allows Cisco Jasper to support a larger number of devices via Control Center.

A final point worth noting is that Cisco now offers an integration between Control Center and Cisco Spark. The integration enables notifications and alerts -- related to service and usage anomalies, for example -- to flow directly from IoT devices into a Spark room dedicated to support. Such integration would help reduce the mean time to resolution for service issues, as well as facilitate immediate action by enabling collaboration between support and finance teams.

This goes to show the power inherent in combining collaboration and communications functionality with IoT.

Follow Michelle Burbick and No Jitter on Twitter!


October 24, 2018

With disparate workplaces and ever-expanding volumes of information to manage, the challenges for collaborating effectively are only intensifying. Many critical applications are not integrated, and

October 10, 2018

Businesses are growing across international borders quicker than ever, but scaling operations to follow suit can be a harder, longer process.

This webinar focuses on scaling your next-generat

September 26, 2018

Join Kevin Kieller, Microsoft UC&C expert, along with Ribbon Communications and Polycom, for an update on Microsoft Ignite, and a focus on critical things you need to know about your voice deployme

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.