Zeus Kerravala
Zeus Kerravala is the founder and principal analyst with ZK Research. Kerravala provides a mix of tactical advice to help his...
Read Full Bio >>

Zeus Kerravala | November 05, 2012 |


Enterasys IdentiFi's An Opportunity with BYOD

Enterasys IdentiFi's An Opportunity with BYOD The solution includes not just access points and controllers but also management software.

The solution includes not just access points and controllers but also management software.

This morning Enterasys, a Siemens Enterprise Communications Company, announced its next generation WiFi solution, called "IdentiFi". The IdentiFi solution is the wireless portion of the company's integrated wired and wireless story called OneFabric.

With this launch, Enterasys, like so many other WiFi solution providers, is trying to capitalize on the opportunity created with the rapid consumerization of the enterprise.

Consumerization or "bring your own device" has become maybe the single most powerful driving force in all of IT. In many organizations, BYOD is being driven from the C-level, line of business managers, HR departments and other non-IT functions. This is one of the reasons that 82% of organizations now have a BYOD plan in place (source: ZK Research). The level of support tends to vary across this 82% percent, but it's become a key initiative for many companies today.

What I like most about the Enterasys announcement is that it focuses on all of the challenges that BYOD brings once the devices have been on-boarded. To date, much of the BYOD focus has been on mobile device management to securely on-board a device. While that's important, it's really when the devices actually start using the network that the fun gets started for the network team.

BYOD gives users the opportunity to do a bunch of stuff that most wireless networks aren't capable of supporting. It can be used for high definition video, streaming media, desktop virtualization and other bandwidth-intensive things. This can play absolute havoc with legacy enterprise wireless networks, as they are shared media meant for best-effort traffic.

IdentiFi is a solution that includes not just access points and controllers but also management software. It's well thought-out, allowing companies to not just deploy enterprise-wide wireless, but also handle the massive influx of devices that creates many of the unpredictable problems today.

The solution has been designed to provide a consistently high quality experience in what the company calls "hyper-dense" device environments. These are typically public areas, conference rooms, hotel lobbies, conference centers, etc.

I think most of us have experienced this--when the WiFi can't handle the traffic. Think of when you were in an airport, conference center, coffee shop, etc, trying to use the WiFi and the performance is so bad that almost any other type of connectivity will do. Unfortunately, this is much more the norm than the exception in today's world.

As a proof point of the quality of IdentiFi, Enterasys highlights Gillette Stadium, home of Tom "Mr. Bundchen" Brady and the New England Patriots. Stadiums are one of the most demanding environments, as there are tens of thousands of people snapping pictures, uploading photos, listening to on-line broadcasts, tweeting and doing other things from WiFi enabled devices. If it can work at "the Razor" it can work in pretty much any environment.

In addition to its ability to handle highly dense environments, there were a few other things I liked about the announced solution. First, the controllers were available in physical and virtual form. I know virtual controllers have become all the rage, but there's still a place for physical ones. The idea is to have both available so customers can deploy what they want, where they want.

Also, I like how the RF management and security features provide spectrum analysis, location awareness and other security features at no extra cost. These features are a must in a BYOD environment, so it's good to see Enterasys making it a standard part of the offering.

Additionally, there's the OneFabric control center that gives a single pane of glass through which to see both the wired and wireless networks. I know most people don't buy wired and wireless at same time, but the ability to create a single, unified view of both environments is extremely important. In the work I do with buyers, I always recommend they "know their network," and the only way to do that is to have strong visibility tools, and the OneFabric control center provides that lens.

Enterasys may not be the best-known wireless vendor, but the wireless part of the business has actually been growing incredibly fast for a company that's better known for its security story. The last set of Dell'Oro numbers showed Enterasys's WiFi business having grown 36% year over year, which certainly isn't what I would have expected.

As I've always said, market transitions are the best time to grab share, and BYOD has put us smack in the middle of a market transition that given Enterasys some tailwinds. The IdentiFi launch should allow it to keep them going.


Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem

Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

February 7, 2018

Enterprises are starting to grasp the critical importance of security and compliance in their team collaboration deployments. And once the risks are mitigated, your enterprise can integrate these n

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.