Adtran announced last week that NetVanta UC can now be deployed in virtual environments utilizing VMware.
This allows service providers and resellers to offer hosted solutions based on NetVanta UC to their existing customers, to grow their customer base through new accounts and to build recurring revenue streams.
Enterprises use server consolidation to reduce rack space, energy, heat and maintenance, and they can still protect their embedded base of telephony solutions by adopting Netvanta UC in the data center.
Distributed enterprises can deliver UC functionality to their branch locations from a NetVanta UC Server hosted in the cloud, while deploying Adtran IP PBXs or IP Business Gateways at remote or branch locations.
SMBs can preserve their existing telephony solution and add a TDM IP Business Gateway or move into the Adtran NetVanta IP PBX.
If this sounds like a sticky marketing ploy it is, meaning that Adtran has positioned itself to accommodate key telephony/UC spaces--Service Providers, Enterprise, Distributed Enterprise and SMBs.
By putting their recently acquired Objectworld on an IT diet through virtualization, I've mentioned in the past that Adtran’s progress has been purposeful and effective and I think they've delivered once again a key capability. PBXs aren’t dead and customers have one foot in IP and the other in TDM, an observation made by Zeus Kerravala during Day One at Enterprise Connect. Adtran's Netvanta UC can fit in both worlds and that's another reality that companies are awakening too in this not so-post-PBX era of communications.
