Beth Schultz
Beth Schultz is editor of No Jitter and program co-chair for Enterprise Connect. Beth has more than two decades of...
Read Full Bio >>

Beth Schultz | July 23, 2015 |


Redbooth Opens Doors to Workstream Improvements

Redbooth Opens Doors to Workstream Improvements A fresh design and new real-time capabilities characterize the company's updated cloud-based collaboration and communications app.

A fresh design and new real-time capabilities characterize the company's updated cloud-based collaboration and communications app.

Redbooth, one of the seven companies featured in the Innovation Showcase at Enterprise Connect 2015 in March, has released the next iteration of its cloud-based collaboration and communications platform -- landing itself squarely in the "workstream" category.

You may recall that regular No Jitter contributors Dave Michels, president of Verge1 Consulting, and Zeus Kerravala, principal analyst with ZK Research, introduced the idea of workstream collaboration and communications (WCC) in a couple of articles last month:

In introducing the idea of WCC apps, Michels wrote:

Something wicked this way comes to enterprise communications. It's a new form of communication that starts with group messaging and blends in real-time and other asynchronous communications. ...

While some insist WCC is merely a twist on UC, we believe these applications are much more than that. At best we could consider them an evolution from UC, but we find many reasons to suggest they represent a whole new category with several distinctions.

Redbooth CEO Dan Schoenbaum picked up on that theme in a press briefing yesterday. "This isn't just a new set of features. ... This is the first product in a SaaS environment that combines real-time communications for teams with the ability to work, and manage your work, together in a collaborative workspace," he said.

With this release, Redbooth has freshened up the user interface's look and feel, shown below; enriched the functionality within chat windows; and added Microsoft SharePoint Online and OneDrive for Business integrations to a list that includes Box, Evernote, Google Drive, and many others. As I discovered during a product demo, within a chat window team members are able to do things such as:

  • Communicate en masse or directly with individuals
  • Add Web links and documents, and generate previews
  • Capture action items from within the stream and turn them into tasks
  • Track task assignment, deadlines, and completion
  • Click to call, dialing out to mobile or office phones

In addition, from within a Redbooth workspace users can schedule or launch video conferences in real time and get project analytics from report dashboards.

Redbooth is already in use by some 900,000 individuals within about 500,000 teams at roughly 6,000 enterprises, Schoenbaum said. And what the company hears from these customers is that "we're really freeing them from the time suck of email -- the inability to find out what you need to do, how to go about it, and how to get it done," he added.

That makes Redbooth a productivity play, with some customers reporting that they have reduced email by as much as 50%, Schoenbaum said.

And, as one customer said in a prepared statement, it also makes Redbooth an engine for agility -- without having to spend so much of their day rooting around in email, users can get tasks done more quickly.

"Before Redbooth, we saw way too many tasks fall through the cracks due to email's inherent shortcomings," said Joshua Moxon, marketing director for specialty coffee equipment supplier Prima Coffee Equipment. "Now we can quickly see who is responsible for what and ensure deadlines are being met, the importance of which cannot be overstated in a highly customer service-focused industry such as ours."

And, of course, Redbooth is an enabler of real-time communications and collaboration, or should I say, "WCC."

The latest version of Redbooth is available immediately, served up as a secure cloud-based SaaS offering or hosted in a private cloud. SaaS pricing varies by number of users, ranging from $5 to $15 per user monthly.

Follow Beth Schultz and No Jitter on Twitter and Google+!
Beth Schultz on Google+


Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem

Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

December 13, 2017

The two major vendors in the Unified Communications space, Cisco and Microsoft, are both strongly promoting their cloud UC deployments. If cloud UC is on your enterprises roadmap, but you dont want

November 29, 2017

As video conferencing use rises in the enterprise, businesses are looking for ways to bring this technology out of traditional conference room and make it more broadly accessible. That's made the h

November 1, 2017

Your customers (internal and external) demand that you offer them the ability to connect by any means. With the adoption of cloud communications tools you now have access to an expanded portfolio o

November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.