SHARE



ABOUT THE AUTHOR


Eric Krapf
Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the...
Read Full Bio >>
SHARE



Eric Krapf | November 30, 2012 |

 
   

Siemens, AirWatch Team for Mobility Management

Siemens, AirWatch Team for Mobility Management The agreement is fairly limited for now, but is likely to expand, which is good news for enterprises struggling to embrace mobility as part of the core platform.

The agreement is fairly limited for now, but is likely to expand, which is good news for enterprises struggling to embrace mobility as part of the core platform.

I'll admit that I've been somewhat puzzled about the relationship between Mobile Device Management (MDM), also known as Mobility Management, and core enterprise communications platforms. The big vendors in the latter space talk a lot about mobility, and make announcements on both the client and server side, but for the latter, the efforts have seemed to revolve around call handling, i.e., ways of routing voice calls and other media flows so that the enterprise retains control of them.

That makes sense as far as it goes--the big concern here is making the mobile device, whether it's enterprise- or end user-owned, appear to be part of the internal network. That ensures that you can use enterprise phone numbers to reach mobile users, thus keeping the end user from needing to use a personal phone number, which protects that key reachability asset in the event that the person leaves the company. Centralized control also could help to cut down on cellular usage charges if the person spends a significant chunk of their mobile life connected to WiFi as opposed to public cellular networks.

But MDM, which basically gives the enterprise more granular control over the mobile device itself, has pretty much remained a standalone product category. The platform vendors have seemed reluctant to include MDM companies in their acquisition strategies, or to build the capability into their products natively.

Siemens Enterprise this week took a fairly small but noteworthy step toward changing this, as it announced an agreement with AirWatch, one of the MDM leaders, by which SEN channel partners will refer UC mobility customers to AirWatch for MDM.

By any measure, that's a pretty minor step, but Randy Roberts, VP of mobility solutions at SEN, told me this week that it's the first development in what's expected to be a deepening relationship between the two companies, including future product integrations. "We see this as step one of many steps to pull mobility management closer and closer into our portfolio," Randy said.

SEN surveyed the MDM landscape and picked AirWatch for its global reach and product breadth--covering security, application management, device management, and content management, Roberts said. In addition, AirWatch appealed to SEN because of its, "Great offering in the cloud," Roberts said. "Their SaaS offering is equal to the prem offering, and very few companies can say that."

I asked Roberts about that cloud offering, and about the broad picture of mobility management, making reference to Cisco's recent acquisition of Meraki, which has a cloud-based WLAN controller. Companies don't generally comment on each others' acquisitions and strategies, but I wondered if there wasn't something going on here, with enterprise communications vendors beginning to see a need to pull together some kind of comprehensive management--whether based on prem or in the cloud--to control the whole mobile environment.

Randy Roberts agreed about the need for more comprehensive mobility managemet for the enterprise, but his answer also suggested some of the complexity involved in making it happen. He noted that Enterasys, a SEN company, already has a WLAN controller and identity access management, so in working with Airwatch going forward, SEN will naturally want to fit that into the existing strategy. "Speaking for us, that's something we have today with Enterasys, and the integration with a product like Airwatch makes a ton of sense."

But there are a lot of moving parts there--the core enterprise platform, the underlying WLAN, the broad range of end user devices, and of course the cellular network. There have been a lot of false starts in many of those areas, from VoWiFi to fixed-mobile convergence (FMC). Integrating all of these parts would be a major step toward solving the challenge of embracing BYOD/mobility management, but it's much more easily said than done.

Follow Eric Krapf and No Jitter on Twitter and Google+!
@nojitter
Eric Krapf on Google+





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

September 20, 2017

Customer experience can make or break your business. But how do you achieve outstanding customer service when you're dealing with outdated organizational structure, lagging technology, dated proces

August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.