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Top Traffic Generators

Allan pretty well nailed the top 10 events in communications this year, as far as I'm concerned. I'm hoping to revisit his post and add anything that didn't spring immediately to mind, but I can't quarrel much with his list. So I thought I'd share with you the 5 busiest traffic days this year on No Jitter, and the events that drove that traffic.The metric I used was Visits to the site, figuring that's the best guage of how much interest is occurring on a given day. Page Views is less revealing for us than they would be for a pure blog site, since so much of our traffic consists of people reading our in-depth features, which can run to 4 or more pages per feature.

Here's the list of biggest traffic days for 2008:

1. June 10: Lou D'Ambrosio steps down as CEO of Avaya, citing health reasons.

2. April 11: No particular news event drove this day's traffic; the big draws were our feature articles--big traffic to Miercom's Microsoft OCS test, and market updates from Allan Sulkin and from Lisa Pierce of Forrester Research. This was shortly after VoiceCon Orlando, which was the first big boost for the site.

3. November 7: The depths of Nortel's problems becoming apparent. A post from that week, "What's Nortel's Future?" received the most page views of any single blog post in 2008.

4. September 25: Cisco announces WebEx Connect. Allan Sulkin called this a "game changer" in his analysis. This day also saw significant traffic to my post suggesting that Microsoft buy Nortel, and to Allan's mid-year market analysis feature showing Cisco increasing its lead. Incidentally, if Microsoft had bought Nortel when I'd suggested it, they would have overpaid by a factor of more than 8; Nortel closed at $2.40 on September 25, and was trading at 28 cents as of 9:52 AM Eastern time today.

I should note here that September 25 was a Thursday, and Thursdays are generally among our heaviest traffic days, since that's the day we mail out our No Jitter Weekly email. Still, some Thursdays are bigger than others, depending on what the news of the week was, or what feature article we have newly posted.

5. May 22: Another Thursday, and the big draw was Allan Sulkin's analysis of the VoiceCon RFP session (Part 1 here; Part 2 here) that he had presented a couple of months earlier in Orlando.