ABOUT THE AUTHOR


Dave Michels
SHARE



Dave Michels | December 08, 2009 |

 
   

Searching for UC With Google: Part 1

Searching for UC With Google: Part 1 Is Google a player in Unified Communications today? Yes. Will it be an even bigger player tomorrow? Very likely.

Is Google a player in Unified Communications today? Yes. Will it be an even bigger player tomorrow? Very likely.

This is the first of a two-part article. Part 2 can be found here.

One word that is slowly entering the UC conversation is "Google". Its name has become a verb in the English language and a question mark in the UC lexicon. The company created an empire by giving away services. Not simple services, like a hotel that offers a few free nights, but recurring services that become part of our daily lives. Google is pervasive in most online activities, and increasingly, offline as well. As the company blows apart business models it builds more loyalty among a larger base. But Google isn't a charity, it is generating impressive revenue and its paying customers appear to be just as loyal as those enjoying its free services.

Unified Communications is not a product, it's a result. The opportunity is in understanding all of our communication paths and tools and improving them to align better with our business objectives. In the past 20 years, communications and processes moved from paper to electronic-based systems. Our communication methods and types significantly increased and will continue to do so. Unified Communications provides a tool set and perspective to better improve communication, work flow, and collaboration. Tool sets are much harder to compare than products.

At first glance one might incorrectly conclude that Google does not offer Unified Communications. Google does not appear on any of Allan Sulkin's UC market share reports. Gartner doesn't mention Google in their UC Magic Quadrant study. And the various vendors considered in the UC space don't position against Google, at least not publicly. Google doesn't advertise or exhibit as a UC vendor. It doesn't have a sales force calling upon CIOs (to my knowledge) about UC. Unlike its UC competitors, it offers very few physical products, and it avoids public conversations. Even finding a Google phone number can be a challenge.

Evidently, none of this matters. The company has a loyal base of active users of their services and software--as well as strong revenue. Google is entrenched in businesses of all sizes. At the recent UC-focused VoiceCon conference, Google wasn't a sponsor or exhibitor. Google is definitely off the radar, in part because its UC services are free. Sulkin's reports, for example, are based on shipments, not downloads. Plus UC isn't exactly a well defined space. Very few or arguably none of the known UC players offer a complete solution.

Nonetheless, mention of Google made it into the VoiceCon Locknote thanks to Blair Pleasant, who said: "Google is on everyone’s mind".

The following is a summary of Google services from a UC perspective. The list is not exhaustive. It is organized by functional service areas. I've broken the summary into two articles; the first half begins today, and the second half will be posted tomorrow.



COMMENTS


Who's Who at Enterprise Connect

NEC

Featured This Week:
Sponsored By


April 24, 2014
Small centers are both excited and nervous about the new wave of innovation converging on them as major disruptive forces - cloud, mobile, big data and social - rock the contact center world. They rea...
April 9, 2014
Recent advances in cloud technology have given rise to wide variety of new tools designed to support contact center performance, staffing and reporting. Join us for a live webinar focused on helping c...
March 26, 2014
As more organizations are focused on maximizing customer experience as a key differentiator to stay ahead of the competition and customer expectations, the focus needs to be on interactions across mul...

Sign up to the No Jitter email newsletters

  • Catch up with the blogs, features and columns from No Jitter, the online community for the IP communications industry. Each Thursday, we'll send you a synopsis of the high-impact articles, podcasts and other material posted to No Jitter that week, with links for quick access.

  • A quick hit of original analysis by the experts who bring you Enterprise Connect, the leading event in Enterprise Communications & Collaboration. Each Wednesday, this enewsletter delivers to your email box a thought-provoking, objective take on the latest news and trends in the industry.

Your email address is required for membership. For details about the user information, please read the UBM Privacy Statement

As an added benefit, would you like to receive relevant 3rd party offers about new products/services and discounted offers via email? Yes

* = Required Field

No longer instrested? Unsubscribe here.