SHARE



ABOUT THE AUTHOR


Dave Michels
SHARE



Dave Michels | December 08, 2009 |

 
   

Searching for UC With Google: Part 1

Searching for UC With Google: Part 1 Is Google a player in Unified Communications today? Yes. Will it be an even bigger player tomorrow? Very likely.

Is Google a player in Unified Communications today? Yes. Will it be an even bigger player tomorrow? Very likely.

This is the first of a two-part article. Part 2 can be found here.

One word that is slowly entering the UC conversation is "Google". Its name has become a verb in the English language and a question mark in the UC lexicon. The company created an empire by giving away services. Not simple services, like a hotel that offers a few free nights, but recurring services that become part of our daily lives. Google is pervasive in most online activities, and increasingly, offline as well. As the company blows apart business models it builds more loyalty among a larger base. But Google isn't a charity, it is generating impressive revenue and its paying customers appear to be just as loyal as those enjoying its free services.

Unified Communications is not a product, it's a result. The opportunity is in understanding all of our communication paths and tools and improving them to align better with our business objectives. In the past 20 years, communications and processes moved from paper to electronic-based systems. Our communication methods and types significantly increased and will continue to do so. Unified Communications provides a tool set and perspective to better improve communication, work flow, and collaboration. Tool sets are much harder to compare than products.

At first glance one might incorrectly conclude that Google does not offer Unified Communications. Google does not appear on any of Allan Sulkin's UC market share reports. Gartner doesn't mention Google in their UC Magic Quadrant study. And the various vendors considered in the UC space don't position against Google, at least not publicly. Google doesn't advertise or exhibit as a UC vendor. It doesn't have a sales force calling upon CIOs (to my knowledge) about UC. Unlike its UC competitors, it offers very few physical products, and it avoids public conversations. Even finding a Google phone number can be a challenge.

Evidently, none of this matters. The company has a loyal base of active users of their services and software--as well as strong revenue. Google is entrenched in businesses of all sizes. At the recent UC-focused VoiceCon conference, Google wasn't a sponsor or exhibitor. Google is definitely off the radar, in part because its UC services are free. Sulkin's reports, for example, are based on shipments, not downloads. Plus UC isn't exactly a well defined space. Very few or arguably none of the known UC players offer a complete solution.

Nonetheless, mention of Google made it into the VoiceCon Locknote thanks to Blair Pleasant, who said: "Google is on everyone’s mind".

The following is a summary of Google services from a UC perspective. The list is not exhaustive. It is organized by functional service areas. I've broken the summary into two articles; the first half begins today, and the second half will be posted tomorrow.





COMMENTS



Enterprise Connect Orlando 2017
March 27-30 | Orlando, FL
Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Special Offer - Save $200 Off Advance Rates

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

March 8, 2017

Enterprise IT's ability to innovate is critical to the success of the business -- 80% of CIOs agree. But the CIO role has never been more challenging than it is today, with rising operational respo

February 22, 2017

Sick of video call technology that make participants look like they're in the witness protection program? Turns out youre not alone. Poor-quality video solutions can give users an unprofessional ap

February 7, 2017

Securing voice communications used to be very simple since it was generally a closed system. However, with unified communications (UC) you no longer have the walled protection offered by a dedicate

February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.