Marty Parker

Marty Parker brings over three decades of experience in both computing solutions and communications technology. Marty has been a leader in strategic planning and product line management for IBM, AT&T, Lucent and Avaya, and was CEO and founder of software-oriented firms in the early days of the voice mail industry. Always at the leading edge of new technology adoption, Marty moved into Unified Communications in 1999 with the sponsorship of Lucent Technologies' innovative iCosm unified communications product and the IPEX VoIP software solution. From those prototypes, Marty led the development and launch in 2001 of the Avaya Unified Communications Center product, a speech, web and wireless suite that garnered top billing in the first Gartner UC Magic Quadrant. Marty became an independent consultant in 2005, forming Communication Perspectives. Marty is one of four co-founders of UCStrategies.com.

Marty sees Unified Communications as transforming the highly manual, unmeasured, and relatively unpredictable world of telephony and e-mail into a software-assisted, coordinated, simplified, predictable process that will deliver high-value benefits to customers, to employees and to the enterprises that serve and employ them. With even moderate attention to implementation and change management, UC can deliver the cost-saving and process-accelerating changes that deliver real, compelling, hard-dollar ROI.

Recent posts by Marty

October 26, 2016
Software-defined wide area networks (SD-WAN) will change the shape of real-time communications, ushering in a new way to access cloud applications from remote offices. SD-WAN promises significant cost...
October 12, 2016
As business and technology leaders launch digital transformation initiatives, they sometimes put the cart before the horse. Though brilliant ideas for digital transformation may emerge, they simply wi...
September 28, 2016
Enterprises migrating to Skype for Business have choices when selecting the right elements to form a complete Unified Communications system. One thing thats not optional is the need for seamless, feat...