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MARTY AROUND THE WEB




Marty Parker

Marty Parker brings over three decades of experience in both computing solutions and communications technology. Marty has been a leader in strategic planning and product line management for IBM, AT&T, Lucent and Avaya, and was CEO and founder of software-oriented firms in the early days of the voice mail industry. Always at the leading edge of new technology adoption, Marty moved into Unified Communications in 1999 with the sponsorship of Lucent Technologies' innovative iCosm unified communications product and the IPEX VoIP software solution. From those prototypes, Marty led the development and launch in 2001 of the Avaya Unified Communications Center product, a speech, web and wireless suite that garnered top billing in the first Gartner UC Magic Quadrant. Marty became an independent consultant in 2005, forming Communication Perspectives. Marty is one of four co-founders of UCStrategies.com.

Marty sees Unified Communications as transforming the highly manual, unmeasured, and relatively unpredictable world of telephony and e-mail into a software-assisted, coordinated, simplified, predictable process that will deliver high-value benefits to customers, to employees and to the enterprises that serve and employ them. With even moderate attention to implementation and change management, UC can deliver the cost-saving and process-accelerating changes that deliver real, compelling, hard-dollar ROI.

 
Recent posts by Marty


July 30, 2014
A myth persists that premise-based unified communications and contact center solutions are more secure than similar solutions in the cloud. Join this webinar to learn why that mode of thinking is outd...
June 18, 2014
Enterprises continue to explore ways to leverage the cloud to support their business-critical applications. But it's not enough to simply run an application within a particular cloud provider's infras...
June 4, 2014
The use of Software as a Service (SaaS) has skyrocketed over the last few years and shows no signs of slowing down. A recent global SaaS study of 879 decision makers found that reducing costs is still...