Marty Parker

Marty Parker brings over three decades of experience in both computing solutions and communications technology. Marty has been a leader in strategic planning and product line management for IBM, AT&T, Lucent and Avaya, and was CEO and founder of software-oriented firms in the early days of the voice mail industry. Always at the leading edge of new technology adoption, Marty moved into Unified Communications in 1999 with the sponsorship of Lucent Technologies' innovative iCosm unified communications product and the IPEX VoIP software solution. From those prototypes, Marty led the development and launch in 2001 of the Avaya Unified Communications Center product, a speech, web and wireless suite that garnered top billing in the first Gartner UC Magic Quadrant. Marty became an independent consultant in 2005, forming Communication Perspectives. Marty is one of four co-founders of UCStrategies.com.

Marty sees Unified Communications as transforming the highly manual, unmeasured, and relatively unpredictable world of telephony and e-mail into a software-assisted, coordinated, simplified, predictable process that will deliver high-value benefits to customers, to employees and to the enterprises that serve and employ them. With even moderate attention to implementation and change management, UC can deliver the cost-saving and process-accelerating changes that deliver real, compelling, hard-dollar ROI.

Recent posts by Marty

October 14, 2015
Service providers have been touting SIP Trunking for nearly two decades as a better alternative to PRIs, because of cost savings, flexible routing and better handling at peak load. Yet over 50% of ent...
September 22, 2015
SIP Trunking services are maturing, and enterprises, in turn, continue to increase their deployment of SIP Trunks as a way of saving money over legacy PRIs. But SIP Trunking isn't an end in itself; S...
August 26, 2015
Turning the current flood of available data into meaningful intelligence requires business leaders to look beyond the traditional data center toward technologies like cloud, automation, virtualization...