Video Communications, First & Foremost

Progressive businesses are always on the lookout for ways to become more innovative and agile, and these days that means the ability to get teams together for collaboration quickly and easily. While audio and Web conferences used to serve such companies well, they’re no longer enough. Truly collaborative, fast-on-their-feet companies require video communications.

This is especially the case at any company with far-flung operations and the need to pull disparately located team members into a cohesive whole. Teamwork, after all, requires trust and confidence in each other -- and those are hard to come by when somebody is an anonymous voice on the other end of the line. The visual cues and clues available in video conferencing, on the other hand, can help foster strong working relationships among meeting participants. They can help build consensus, remove confusion, or spur further discussion.

You may know about the rising importance of video communications anecdotally from your own work experiences. Results from No Jitter’s 2018 Video Collaboration Survey of enterprise IT professionals bear this out. Most of the 142 surveyed enterprise IT professionals indicated their organizations already support some form of video communications -- and that they expect the number of regular users to grow over the next 12 months.

In fact, the ability to bring employees together via video is so paramount that many companies no longer restrict this technology to a designated few conference rooms. Rather, as the No Jitter survey shows, the majority of respondent companies are rolling out support for video among room systems and desktops, and from desktop to desktop. Additionally, nearly half of companies support video calling from the browser, while support for video communications from smartphones is a checklist item for three-quarters of respondent organizations.

Of course, with increasing use of video communications comes greater complexity. The search for ease of use has turned many companies toward cloud video or, as it’s also called, video conferencing as a service (VCaaS). Among No Jitter survey respondents, 46% said their organizations have adopted VCaaS, and the majority recognize its strategic value. Slightly more than one-third of respondents said they consider cloud video service to be a critical enabler for their organizations, and nearly 40% said it’s becoming increasingly important for them. The uptake will continue, with another 16% of respondents saying they planned to add VCaaS to their communications portfolios within the next 12 months.

In this No Jitter Industry Insights Report sponsored by Zoom Video Communications, “Why You Need a Video-First Posture,” discover the value that video communications in general and a VCaaS platform in particular can provide your organization. Download this report now.