This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Usage Profiles: 8 Keys to Unlock Communications Strategies
- Usage profiles such as field sales and services roles and collaboration roles no longer need an IP-PBX or a UC system. Rather, the communications tools for these groups are now embedded in the software applications that these roles use for their day-to-day work. In many cases, the necessary voice communications are provided by the mobile or collaborative employee’s smartphone or tablet using either cellular or IP technologies. In addition, this integration of communications with workflows produces greater efficiency and improved organizational results.
- Usage profiles such as information processing roles, production roles, and retail customer-facing roles are also best served by communications that are integrated into the operational software packages and workflows. In many of these cases, a desk phone is still useful, though voice calls have been replaced by email, texting, and web pages in many of these roles. The integration of the calling platform with the operational software package(s) may also improve business outcomes such as speed, accuracy, record-keeping, legal compliance, etc. The integration with the operational software packages can be either via IP PBX, a UC system, a UCaaS subscription, or a CPaaS provider.
- Management, executive, and administration roles still have need of many traditional IP PBX or UCaaS features, yet that can’t be taken in isolation since these roles are always highly mobile and are often tightly integrated to office systems, including email, calendars, and both online and physical meeting facilities.
- Usage profiles can be your guide into the future. They provide a guide to emerging communications tools needs such as AI for optimization of services and workflows, machine learning for such applications as real-time translation and searchable meeting transcription, and VR for training, simulations, or information-assisted work. The usage profiles aid in identifying and then prioritizing the areas in which such tools will have the greatest immediate benefits for the organization.
This post is written on behalf of BCStrategies, an industry resource for enterprises, vendors, system integrators, and anyone interested in the growing business communications arena. A supplier of objective information on business communications, BCStrategies is supported by an alliance of leading communication industry advisors, analysts, and consultants who have worked in the various segments of the dynamic business communications market.