The Market Impact of Cisco's BroadSoft Acquisition: Page 7 of 7

Conclusion

BroadSoft and Cisco together make a powerful combination that will be very difficult to compete with in the market once the two product offerings are fully integrated and the Cisco marketing engine gets rolling. With this acquisition, Cisco now has:

1. The No. 1 on-premises voice platform in CUCM.
2. The No. 1 SMB and LMB cloud-based voice platforms in BroadWorks and HCS.
3. The No. 1 cloud-based meeting and collaboration service in Webex.
4. The No. 1 video endpoint and infrastructure solution.
5. A multitenant cloud-based contact center, Customer Journey Platform, that competes well with Genesys PureCloud, Nice's inContact, and other cloud-based contact center providers.
6. A mobile operator offering that can enable PBX functionality for mobile users as part of the mobile telephony service.
7. Compelling telephony functionality via Webex Calling, which will be far more functional than anything Microsoft will offer with Microsoft Teams (based on Microsoft's current roadmap).
8. A partner ecosystem that knows how to sell cloud solutions.

Cisco's acquisition of BroadSoft appears to offer a pervasive and persuasive value proposition to end users and to Cisco channel and service provider partners. Combining BroadSoft's asset with the new branding and go-to-market strategies will enable Cisco and its entire partner base to penetrate even deeper into the unified communications- and contact center-as-a-service markets while bringing these capabilities into adjacent markets where Cisco is also very strong, such as IoT, security, and networking.