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3 Compelling Reasons to Standardize on SIP

There’s never been a better time than now for organizations to standardize on SIP trunking for their communications. Thanks to new technologies such as software-defined networking (SDN) and network functions virtualization (NFV), IT decision makers have a harder time making a case for continuing with legacy systems.

For companies that have been hanging on to their analog PBX systems, the increased flexibility, versatility, and scalability of SIP trunking provides more than just a voice trunking solution. SIP trunking allows companies to connect directly to the public switched telephone network through IP connections. As such, they’re free of the restrictions associated with traditional PRI and can leverage the enhanced capabilities of SIP. One significant advantage is that SIP supports communications other than voice, including video, texting, and images.

And thanks to SDN and NFV, companies now can extract more value out of their SIP investments by leveraging as-a-service offerings and gaining better control of their applications. As companies forge a communications path into the future, they have much to gain from the many benefits that SIP delivers. Here are three major reasons to standardize on SIP:

  1. Business Continuity -- Companies depend heavily on their communications networks so any interruption can prove costly. Legacy trunking services limit continuity capabilities, possibly preventing businesses from completing calls during disasters such as power outages. SIP provides multiple rerouting options to other endpoints. This capability prevents companies from missing calls and allows them to continue operating even through a power outage or other disaster.
  2. Seasonal Elasticity -- Seasonality is a fact of life for many businesses, particularly retail, accounting, and HVAC companies, among others. With legacy PRI systems, seasonal businesses have to accommodate for peak communications periods, which translates to paying for network or hardware that gets used for part of the year. Even then, it’s possible a company will underestimate its peak demand. SIP trunking eliminates the guessing game by allowing businesses to adjust capacity as needed. When a peak time is about to start, a company can turn up the dial, and turn it back down when it ends. Furthermore, SIP providers offer bursting, allowing additional capacity on SIP trunks if demand maxes out estimated bandwidth requirements. No on-site installations are necessary to leverage this elasticity, saving time and money.
  3. Positioning for Future Needs -- As legacy PBX shipments decline, IP-based PBX shipments are on the rise. There’s no question SIP will be the communications standard for the foreseeable future. SIP supports the growth of collaboration-like services such as WebRTC-enabled browsers that allow websites to capture and stream audio and video. SIP also supports software-defined protocols to broaden visibility into networks, giving companies better insights and management options to optimize their communications networks.

As on-premises communications solutions evolve, businesses need assurances that their investments will set them up for the future. Standardizing on SIP trunking allows them to do exactly that.

To learn more about SIP trunks, click here.