Alaa Saayed
Alaa Saayed is ICT Industry Director – Connected Work | Digital Transformation, at Frost & Sullivan. He has 17 years...
Read Full Bio >>

Alaa Saayed | August 15, 2018 |


Meeting Room Trend Fueling Mic Market Growth

Meeting Room Trend Fueling Mic Market Growth Commercial microphone market buoyed by corporate desire to create great collaboration experiences, Frost & Sullivan finds.

Commercial microphone market buoyed by corporate desire to create great collaboration experiences, Frost & Sullivan finds.

As part of my enterprise communications and collaboration markets coverage, I had the chance to take a deep dive into the role of professional and commercial microphones within businesses and various organizations around the world. I have covered multiple communications endpoints markets, but had never taken a close look at microphones. To my surprise, I found out that the professional and commercial microphones market not only offers healthy growth opportunities in various use cases, but also plays an important role in the broader unified communications and collaboration space.

The following are key highlights from my North American professional and commercial microphones market research.

A Growing Market
The North American professional and commercial microphones market is estimated to have earned more than $500 million in 2017, and is expected to experience a compound annual growth rate (CAGR) of mid-to-high single digits within the next seven years.

Primary growth drivers in the professional and commercial microphones market include:

  • considerable commercial microphone adoption in the corporate segment
  • sizeable growth in the institution segment led by the education sector
  • accelerated growth in the broadcast segment triggered by an increase of online content creators
  • continued demand for wireless microphone solutions

Continued demand for wireless technology from all target segments and user need for newer wireless solutions are expected to drive an increase in wireless microphone revenue share. Today, Frost & Sullivan estimates that more than 60% of revenue generated in the professional and commercial microphone market stems from wireless device sales.

Commercial Microphones: Corporate Growth
Within the corporate market, meeting rooms in office spaces still represent a significant growth opportunity. We expect to see more rooms and more workers engaged in meetings in the future. In the last decade, private offices and cubicles in North America's corporate environment have declined, while meeting spaces and meeting rooms have been on the rise.

Huddle rooms -- small meeting spaces typically seating two to six attendees -- have been growing. Medium-size conference rooms have also grown, adding to the total number of meeting rooms and collaboration spaces in North America. As collaborative spaces proliferate, and more workers engage in meetings, built-in microphones within portable audio or video conferencing endpoints may not be sufficient for clear audio coverage, paving the way for microphone extension deployment across the room.

Within the corporate environment, more meetings are being held per company than ever before due to the availability of better collaborative tools. More people are attending each meeting, driving an increase in commercial microphone sales. Independent of the conferencing space (boardroom, medium-size room, multipurpose room, or huddle room), enhanced audio/visual (A/V) equipment allows workers to use collaborative spaces as natural extensions of their desktops/portable devices enabling access to a wide variety of software-based collaboration solutions.

More A/V endpoint vendors are offering commercial microphones that provide multiple connection options (e.g., USB, Bluetooth), software integration capabilities (e.g., UC-enabled audio devices), and mobility support (e.g., cordless mics, wireless content sharing) to satisfy evolving user requirements. Commercial microphones are expected to continue playing an important role in UCC environments going forward, with more microphone vendors focusing on enhancing the overall communications and collaboration experience.

Other Important Commercial and Professional Microphone Use Cases
Besides the corporate environment, other target markets, including public sector (e.g., education and government), houses of worship, theaters, live performances, studios, and broadcasts are expanding the opportunity for professional and commercial microphones deployments.

The broadcast industry represents an interesting growing market for microphones. Within the broadcast space, in addition to the prospering North American television and film entertainment industry, the growth of consumer and prosumer content creators, aspiring videographers, and filmmakers has opened significant growth opportunities for professional microphone vendors. Exponential growth of social media, digital collaboration, and video/Internet-enabled consumer technologies has created a breed of celebrities and aspiring online creators who are filming, transmitting, and broadcasting YouTube-like clips, episodes, programs, sketches, and life moments on a daily basis for an ever-expanding online audience.

The rising trend of online video blogging and live broadcasting has resulted in companies such as YouTube building several production facilities, or YouTube Spaces, to help creators broadcast their videos. Today, YouTube Space production facilities operate in Berlin, Dubai, Los Angeles, Mumbai, New York, London, Paris, Rio, Tokyo, and Toronto. The Internet has enabled common citizens to make a lot of money through content creation, with thousands of YouTube partners pulling in six figures annually.

Proliferation of Internet content enables professional microphone manufacturers to earn substantial revenues by targeting the rising need for proper A/V equipment for video bloggers and broadcasters. As more aspiring content creators transform their hobbies into commercial venues, they'll need to invest in better, more professional equipment, such as microphones.

Competitive Landscape
Today, Audio-Technica, Sennheiser, and Shure dominate the space of commercial and professional microphones. However, the market is highly fragmented with more than 40 manufacturers targeting multiple segments with wired and wireless microphone solutions.

Other important commercial and professional microphone brands include AKG Acoustics, Audix, Blue Microphones, Clockaudio, DPA Microphones, Electro-Voice, Lectrosonics, Neumann, Revolabs, Rode Microphones, and Sony, among others.

The professional and commercial microphones market is a very attractive industry to explore. The corporate, institution, and broadcast target segments are expected to offer the largest opportunities for growth. Commercial microphone adoption in corporate environments will continue to increase due to growth of collaborative spaces, collaboration solutions adoption, and number of workers in meetings.

Along with the professional headset market, and the wide array of enterprise communications and collaboration endpoints that we cover, Frost & Sullivan will continue to track the evolving market of commercial and professional microphones and its future growth potential.

Related content:


September 26, 2018

Join Kevin Kieller, Microsoft UC&C expert, along with Ribbon Communications and Polycom, for an update on Microsoft Ignite, and a focus on critical things you need to know about your voice depl

August 29, 2018

Moving your voice services to the cloud introduces new challenges for 9-1-1 services. These include the need to serve multiple locations, and the increased mobility that comes with having a phone t

August 8, 2018

Artificial intelligence (AI) is becoming a reality for your contact center. But to turn the promise of AI into practical reality, there are a couple of prerequisites: Moving to the cloud and integr

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.