Beth Schultz
Beth Schultz is editor of No Jitter and program co-chair for Enterprise Connect. Beth has more than two decades of...
Read Full Bio >>

Beth Schultz | December 22, 2017 |


Visions of Team Collaboration Dancing in Your Head?

Visions of Team Collaboration Dancing in Your Head? With the proper prep work, you'll have nothing to dread of this evolutionary force.

With the proper prep work, you'll have nothing to dread of this evolutionary force.

Unless you're just waking up from a long winter's nap, you're well aware that team collaboration platforms are on the way to replacing UC apps as the place to launch and participate in communications and collaboration. Team collaboration has caused quite a clatter this year, and chances are you might have visions of these platforms becoming "intelligent communications hubs" dancing in your head.

The story of team collaboration is a compelling one, as we've shared here and on No Jitter throughout the year -- including just yesterday, when Irwin Lazar, VP and service director at Nemertes Research, reiterated that real-time collaboration products such as Cisco Spark, Microsoft Teams, RingCentral Glip, and Slack "represent the evolution of unified communications." Team collaboration gives a luster to workaday tasks by providing persistent workspaces for communicating and collaborating -- in any mode -- and letting users access content and other applications as needed.

It's been three-plus years since Unify introduced a new way of working, with the debut of Circuit, the first team collaboration platform from a legacy UC provider. Since that time, this technology has taken on a life of its own. As Lazar discussed in his most recent No Jitter post, team collaboration apps aren't just about persistent chat, as invaluable as that might be, and thinking of them in that vein alone is too limiting. "Indeed," he wrote, "any app that allows groups of workers to centrally converse; manage projects, tasks, and workflows; exchange documents; or collaborate around workstreams like on-boarding, sales, and customer engagement, could all carry the mantra of 'team collaboration.'"

Lazar went on to explain the importance of being able to integrate a slew of additional apps into the team collaboration workspace, to ease everything from ideation to, yes of course, virtual group meetings. Team collaboration platforms provide the "glue," but the stickiness will come when team members are able to have everything they need, including integration with workflows, to work more effectively with each other and with external parties.

What this means for enterprise IT decision makers is thinking beyond the box, so to speak, when crafting their team collaboration strategies and evaluating team collaboration products. A good starting point is a skim of the five tips for building a successful team collaboration strategy Lazar shared in an earlier No Jitter post, followed up by a deep dive at Enterprise Connect 2018, for which we've assembled a handful of sessions that just so happen to align with those tips.

In his tips piece, for example, Lazar leads with the advice to "cast a wide net" when looking at team collaboration providers. Kick off your time at EC '18, March 12-15 in Orlando, Fla., with the Monday morning general session "Is Team Collaboration the Future of Enterprise Communications?" and hear from team collaboration vendors on the role they see their tools playing within the enterprise and how they intend to get you to the real-time collaborative future they envision. Then join Diane Myers, senior research director with IHS Markit, on Monday afternoon for an unbiased market overview and key criteria to consider in your product evaluations.

Lazar also advises remembering that selecting a team collaboration product "may not be an all-or-nothing decision," and we've got that covered at EC '18 as well. In a Tuesday morning session, Art Schoeller, VP and principal analyst at Forrester Research, will guide attendees on how to align team messaging with broader collaboration goals, while on Wednesday afternoon Zeus Kerravala, founder and principal analyst with ZK Research, will lead a panel discussion on how to manage team collaboration in a multi-app environment.

And, given Lazar's advice not to ignore compliance and governance, well, he himself will be moderating a Thursday morning session on that very topic.

As I stated in my opening, team collaboration platforms are on their way to replacing UC apps as the primary user interface for communications and collaboration. But that's not going to happen with the mere wink of an eye or twist of the head. We're talking about evolutionary changes, and with the proper prep work, you'll discover you have nothing to dread.

Learn more about Team Collaboration at Enterprise Connect 2018, March 12 to 15, in Orlando, Fla. Register now using the code NOJITTER to save an additional $200 off the Advance Rate or get afree Expo Plus pass.


March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

February 7, 2018

Enterprises are starting to grasp the critical importance of security and compliance in their team collaboration deployments. And once the risks are mitigated, your enterprise can integrate these n

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.