Michelle Burbick
Michelle Burbick is the Associate Editor and a blogger for No Jitter, UBM Tech's online community for news and analysis...
Read Full Bio >>

Michelle Burbick | April 19, 2017 |


Workplace by Facebook Evolving with Partners

Workplace by Facebook Evolving with Partners Facebook announces Workplace milestones, new customers, integrations, partnerships, and more out of the F8 Facebook Developer Conference.

Facebook announces Workplace milestones, new customers, integrations, partnerships, and more out of the F8 Facebook Developer Conference.

Facebook's annual F8 Developer Conference kicked off yesterday in San Jose, Calif., and the news quickly began pouring out of the event. There's a lot of ground to cover in regard to Facebook's enterprise play, Workplace, so hold on tight.

As many regular No Jitter readers will recall, Facebook launched its enterprise-focused collaboration product, Workplace, in October 2016 following extensive piloting that began as early as January 2015.

Since launching six months ago, Workplace has expanded quite a bit in customer base and functionality. Among the news Facebook shared this week is that it has grown the number of companies using Workplace from 1,000 to 14,000, with quite a few big company names among them, including Starbucks, Viacom, Discovery Communications, and Campbell's, to name a few. Workplace is in use on every continent -- even Antarctica -- and is available in 77 languages, reported Simon Cross, Workplace product manager, in a company blog post.

In terms of functionality, Facebook gave us a look at some new integrations and partnerships aimed at helping companies "improve their day-to-day workflows, ensure regulatory compliance and enable richer communication using [Facebook] Live video," as Cross wrote. And, as previously reported and now confirmed, Facebook has a new pricing plan for Workplace that comprises standard and premium versions.

For now, Workplace Premium is free for anyone to trial. But starting in October, enterprises will need to pay for the Premium Plan ($3 per user for the first 1,000 active users, $2 per user for the next 9,000 active users, $1 for each additional active user). However, Facebook announced yesterday that it has begun to test a free, self-serve version of the product for which anyone can sign up. The Standard plan is now listed on the Workplace website as "Coming soon."


Partnerships Abound
On the integration front, Facebook has outlined a list of its global Workplace Service Partners, and this week it announced new integrations with Microsoft, Salesforce and Quip, Dropbox, and Box. "Files, documents and CRM are a critical part of daily work life," Cross wrote. "As Workplace becomes the primary place where people in organizations go to share information and have discussions, we needed to make working with these technologies fast and reliable for a better work experience."

In addition, the company is championing the developer, building on its bot mentality announced at last year's F8 conference around the consumer-oriented Facebook Messenger application. In order to help companies that don't have the developer chops they need to integrate with Workplace, Facebook is partnering with bot platforms catering to companies without necessary technical staff -- in other words, no lines of code required. Facebook's announced bot platform partners are Converse, PullString, The Bot Platform,, and Avaamo.

"Bots have become a simple and powerful way for people to interact with services they use day-to-day," Cross wrote. "Starting today, Workplace customers can build custom bots ... that allow people to interact with other tools and services from within Workplace."

For enterprises in more heavily regulated industries, Facebook announced partnerships and integrations for eDiscovery, data loss, and compliance to give enterprises the tools they need to manage security and access control, Cross wrote. These partners are CSDisco, Netskope, Smarsh, and Skyhigh. Furthermore, organizations with specific requirements now have the option to subscribe to webhooks to manage Workplace activity in real time. For example, an organization could use a webhook to notify an admin that a critical conversation has taken place so that, say, a financial services firm can export, back up, and store that conversation data to satisfy regulatory requirements. p>

More Partners: Video Expansion
By now, most people are familiar with Facebook Live, even if only through personal use on the consumer-focused platform. In the Workplace realm, Live video is often used for broadcasting weekly meetings, streaming live Q&As, or even for virtual training classes, Facebook reported. But because the enterprise often demands higher quality than a smartphone camera can provide, Facebook announced this week that it is now supporting the streaming of Live into Workplace using the Real-Time Messaging Protocol API that underpins Facebook Live.

It also has named a handful of new video partners. Hardware and software encoder partners include Teradek, Epiphan Video, Elemental, Haivision, OBS Studio, and Black Magic. Named production partners are Live Media Group, Pixel Corps, Groovy Gecko, Stream Shark, AMV Digital Media, OBS, and Wowza.

Plus, with a newly announced partnership with BlueJeans Network, enterprises will now be able to stream multiparty video meetings directly to Workplace.

Moving Forward
"... today is simply the next step we're taking to connect everyone at work," Cross wrote. "At Facebook, we often remind ourselves that we're only 1% done. At Workplace, we're just getting started."

Follow Michelle Burbick and No Jitter on Twitter!


September 26, 2018

Join Kevin Kieller, Microsoft UC&C expert, along with Ribbon Communications and Polycom, for an update on Microsoft Ignite, and a focus on critical things you need to know about your voice deployme

August 29, 2018

Moving your voice services to the cloud introduces new challenges for 9-1-1 services. These include the need to serve multiple locations, and the increased mobility that comes with having a phone t

August 8, 2018

Artificial intelligence (AI) is becoming a reality for your contact center. But to turn the promise of AI into practical reality, there are a couple of prerequisites: Moving to the cloud and integr

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.