Gary Audin
Gary Audin is the President of Delphi, Inc. He has more than 40 years of computer, communications and security...
Read Full Bio >>

Gary Audin | September 23, 2016 |


Thinking Cloud Analytics

Thinking Cloud Analytics Analytics providing insight into applications moved to the cloud, the user experience, and usage patterns can be used to inform business decisions.

Analytics providing insight into applications moved to the cloud, the user experience, and usage patterns can be used to inform business decisions.

You will be in the cloud -- if not now, then soon. You have tools for analyzing your on-premises systems, and you'll need tools to analyze your cloud implmentations, too. These tools should provide the analytics necessary to make informed business decisions.

The Cloud Decision

Many CIOs are concerned with a number of questions relating to the cloud, and some of these questions enter the decision-making process itself: How does the CIO determine which applications should be moved to the cloud? How does the CIO define the desired application architecture? What capacity and resources are needed? How can we ensure the end-user experience will be as good if not better than today? Will it be costly to make the move? ... Here is where it gets to be interesting: How does the CIO and staff monitor progress and measure success?

In-depth analytics providing insight into applications moved to the cloud, the user experience, and usage patterns can help address all of the above questions.

I reached out to one such analytics tool, SoftWatch, to learn more about cloud analytics for supporting cloud migration, and co-CEOs Uri Arad and Moshe Kozlovski armed me with information. SoftWatch is a leader in application usage analytics. With its SaaS solution, it enables enterprises to effectively manage the transition of business applications to the cloud, optimize their hybrid cloud environment, and reduce software spending.

Application Profiling

Application profiling is based on analyzing the resources consumed when supporting an application. These resources include the CPU, disk I/O, system memory utilization, and network utilization. The profile of the end-user provides information about the actual usage of the application. This can include segmentation of users to occasional, medium, and heavy users and their usage patterns. The CIO can compare the application behavior and deliver metrics suitable to be presented to the decision-makers.

Do Analytics Vary for IaaS, PaaS, and SaaS?

There are similarities such as possible degradation of productivity, user resistance to change, poor change management practices, etc. Having said that, it is expected that core applications that are not "off the shelf" products may involve additional risks that are related to technical aspects. These include architectural design, performance, capacity planning, and security that tend to be more complicated in many cases than in adopting a SaaS solution.

What Can Be Measured?

We measure end user usage of the application and application re-source consumption. The end user activity includes inactive users, read only users, light users, and power users. The resource consump-tion includes utilization of CPU, I/O, memory, and network throughput. [Some of these measurements can be used to validate the cloud us-age billing.]

Why is it Important to Relate Resource Usage to End User Behavior?

In order to make informed decisions, a comprehensive view of the application usage is essential. Examples are:

  • Planning the needed capacity is related to resource consumption and identifying peaks users' activities
  • Making the decision whether to migrate to a cloud platform vs. an available SaaS solution such as UCaaS
  • Determining the architecture considerations and the costs that are affected by the consumption of physical resources
How Do the Metrics Influence the Operation?

Managing a hybrid IT environment of on-premises applications and cloud applications is rather complicated and requires ongoing under-standing of resource consumption and user activity that is provided by the metrics. This serves ongoing decisions and operational activities such as:

  • Selecting the next application to move to the cloud
  • Planning and executing training programs
  • Adjusting licensing models to support the hybrid environment
  • Reducing costs
  • Monitoring the progress of adoption of the new cloud application
  • Applying change management tools to expedite the transition
Can the Measurements be Used to Fine-tune Resource Allo-cations?

In most cases, ongoing resource allocations will be supported by the tools provided by the cloud platform vendors. However, this is ra-ther expensive and the ability to forecast needed resources that are related to user behavior (peak periods for example) can help in fore-casting an accurate resource consumption and capacity needs and in negotiating a more predictable, less costly resource allocation.

Can This be Applied to Communications and Collaboration Cloud Services?

SoftWatch provides full monitoring of email and Web conferencing tools. As to collaboration, SoftWatch can identify collaboration patterns in Microsoft Office applications and this serves in planning the transi-tion to collaboration cloud services (such as Google Apps and Office 365).

What Can the Enterprise do with the Metrics Cap-tured?

Support major initiatives including:

  • Move to cloud-based applications
  • Move to cloud infrastructure
  • Optimize license spending for desktop applications and Web ap-plications
  • Optimize end user computing environment
  • Standardize cloud storage and Web conferencing tools
  • Monitor and manage the adoption of cloud services


October 24, 2018

With disparate workplaces and ever-expanding volumes of information to manage, the challenges for collaborating effectively are only intensifying. Many critical applications are not integrated, and

October 10, 2018

Businesses are growing across international borders quicker than ever, but scaling operations to follow suit can be a harder, longer process.

This webinar focuses on scaling your next-generat

September 26, 2018

Join Kevin Kieller, Microsoft UC&C expert, along with Ribbon Communications and Polycom, for an update on Microsoft Ignite, and a focus on critical things you need to know about your voice deployme

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.