Stefan  Karapetkov
Stefan Karapetkov is a Senior Analyst at Argo Research, a premium market research and consulting firm for voice, video, conferencing,...
Read Full Bio >>

Stefan Karapetkov | April 09, 2013 |


EC13 Report: The Conference Room Experience

EC13 Report: The Conference Room Experience The new conference room experience is still a work in progress, and the focus is shifting from video to content sharing and annotation.

The new conference room experience is still a work in progress, and the focus is shifting from video to content sharing and annotation.

This is the last in a four-part series covering some of the major trends I saw at Enterprise Connect Orlando. Friday I covered Virtualization, Monday was Cloud Services, and yesterday Mobility.

Redefining the conference room experience
Video conferencing vendors have been trying to extend the video conference room experience to desktop and mobile devices for a while, and competed in this realm on video quality. Now Microsoft is taking the opposite approach: extending the desktop/mobile Lync experience to conference room. The user experience in the room is driven by the capabilities of desktop and mobile video, not the other way around.

The new approach changes the implementation priorities: ease of use is the king (the main goal is to eliminate the 5-10-minute delay of the typical video meeting due to technical issues); content sharing and whiteboarding/annotation are the most important parts of the meeting, while video quality is far lower on the requirement list. For the first time, Microsoft does not depend on third-parties for providing multipoint video: Lync 2013 supports H.264 SVC, and the Microsoft AVMCU enables multipoint video calls.

By releasing its Lync Room specification to 4 partners--Crestron, LifeSize, Polycom, and SMART--Microsoft is essentially doing a trial of its Lync Room concept. The specification is not publically available but the key requirements can be recognized in the first demos--by SMART and Crestron--at Enterprise Connect.

Addressing the trends towards smaller conference rooms, wide angle cameras are required to capture people sitting close to screen/whiteboard. Based on the notion that mechanical noises distract meeting participants, Lync Rooms use digital (not mechanical) Pan/Tilt/Zoom (PTZ) cameras. Audio elements--speakers, microphones, and stereo/mono modes--are also defined, and so is the user interface for starting a meeting. The logical split of the control functions is that meeting controls are on a small control tablet while whiteboarding/annotation actions are on the large touch screen.

From the pack, SMART came to EC best prepared with its own 109-degree camera design, multiple models--small for 6 people, medium for 12, and large for 16--and support of one or two screens. SMART leveraged its experience with whiteboarding technology to differentiate. Although the video quality was not impressive (network issues, as usual), the collaboration capabilities were superb.

Crestron opted for using an off-the-shelf Logitech camera and focused on the room control experience to differentiate its Lync Room solution--a logical approach based on Crestron's background in room control. One touch of the Crestron control unit lets users switch seamlessly between "Room Control" mode and "Lync Room Collaboration" mode.

Polycom has invested a lot in interoperability with Microsoft, including support of the Microsoft RTV video codec that enables best possible quality between older Lync clients and video endpoints. Polycom also licensed its H.264 SVC implementation to Microsoft and all other UCIF members willing to use it, a move designed to create a critical mass behind one SVC flavor. But while having the best video quality between your portfolio and Lync is a tangible competitive advantage, the concern is about the overall lower importance of video in the Lync world, where content is truly the king.

While the Lync room designs are pragmatic and will improve the conferencing room experience, the cost for building rooms is still an issue, and many small companies are looking for solutions that are a little less perfect for a lot less money.

Start-up Tely Labs is trying to make video collaboration more affordable and demonstrated telyHD Business Edition, which works with Tely's own simple infrastructure supporting up to 6-way video. Their telyHD Enterprise Edition was built in partnership with BlueJeans Network, and therefore allows connecting the majority of video endpoints out there. Trying to find a market segment between free clients and $10-20K rooms, Tely has very attractive price point of $550 for the enterprise or business edition; this include camera and audio but not the cost of the video monitor.

Revolabs has developed a new generation of wideband wearable and on-table wireless microphones that improve the audio capture in conference rooms. The importance for audio in collaboration cannot be overstated, and Revolabs provides an excellent alternative to wired microphones.

The new conference room experience is still a work in progress, and the focus is shifting from video to content sharing and annotation. The cost of equipping conference room with video is also going down. Combined with cloud services, this will democratize video.


April 25, 2018

Yesterdays simple phone call to a contact center or business location is rapidly becoming todays interactive session, spanning multiple channels and devices. If you need to know how Omnichannel can

March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.