Phil Edholm
Phil Edholm is the President and Founder of PKE Consulting, which consults to end users and vendors in the communications...
Read Full Bio >>

Phil Edholm | May 31, 2012 |


Cius RIP, What Now ADVD??

Cius RIP, What Now ADVD?? For some reason the potential tablet market excited two of the major UC vendors into jumping into a market space that they were ill equipped to compete in.

For some reason the potential tablet market excited two of the major UC vendors into jumping into a market space that they were ill equipped to compete in.

Last week Cisco quietly announced the end of the Cius: "[We] will no longer invest in the Cisco Cius tablet," said Marthin DeBeer, senior vice president and general manager of Cisco's Video and Collaboration Group in a CRN interview. This appears to signal the beginning of the end of a short period where UC vendors valiantly tried to be tablet manufacturers.

In mid 2010, both Cisco and Avaya announced, within three months of each other and with great fanfare and excitement, the Cisco Cius and the Avaya Desktop Video Device (ADVD). While there are some who feel that the Cius expiration is a negative, it seems to me that it is the inevitable progress of communications solutions from a vertically integrated system to being a component of an overall IT architecture. And it is a reflection of the inherent shortcomings in both designs. Where we are today could have been predicted in late 2010.

When VoIP and voice soft clients came about in the early 2000s, the event did not encourage the communications vendors to run out and get into the PC market. At the time there was clear recognition that the integration of voice services into PCs was not a logical reason to enter into the highly competitive world of PC manufacturing. However, for some reason the potential tablet market excited two of the major UC vendors into jumping into a market space that they were ill equipped to compete in.

To be fair, when work on the ADVD and Cius was started (probably in 2009), it was before the iPad was announced, so we should cut the companies some slack. However, the market entries of both the Cius and ADVD seemed to be done without regard to the realities of the market in mid 2010 when they were launched. Never mind that Apple introduced the iPad in April of 2010 and by July there was already talk of an iPad 2; never mind that the price points for the UC devices were 2-4 times the iPad (though with the deep 50% discounts typical in the UC space, these were much closer in reality than they appeared); never mind that both devices had significant issues with their form factor and usability; and never mind that both were based on early versions of the Android operating system and had not migrated to the newer and more stable/featured versions and would not support open Android apps. For almost 2 years they were positioned as the flagship desktop solutions of their respective companies. Even when Apple announced the iPad 2 with dual cameras, the UC vendors continued to position their devices as superior. In the end the iPad 3 with the HD quality of the Retina Display and a reasonable camera for video (the FaceTime camera is still only VGA quality) may have been the death knell. How things have now changed: Cius is gone and ADVD was a virtual no-show at the recent Avaya User Group (IAUG) event.

As I said, both the Cius and the ADVD were hampered by bad design choices, especially when compared with the best that Apple and Korea have offered since their introduction. While the Avaya ADVD was a reasonable screen size at 10.6 inches, the design was really heavy (at 3.3 pounds, over twice the iPad 3) and uncomfortable to carry due to a sharp lip. The Avaya ADVD was, as its name implies, a relatively small desktop video system with minimal portability. The expensive video chipsets in the ADVD gave superior video, but the screen was too small to take real advantage of the enhanced resolution.

The Cius concept was, while more carry-friendly due to weight and shape, hampered by a small 7 inch screen as part of its "drop into the phone" design. From the outset this was an obvious flaw. If a device is going to be hand carried, instead of "pocketable" like the typical 3-4 inch screen size Smartphone, it is much preferable to carry a 9-11 inch device than a 7 inch. A 10 inch screen device has twice as much useable area as a 7 inch device and, in screens, size matters. As I blogged when Cius was announced, it suffered from the "Death in the Middle" syndrome of being too large to put in your pocket and too small to be really useful as a display device. In fact, when the late Steve Jobs was asked if he was planning a 7 inch iPad, his response was that 7 inch tablets were "DOA" (Dead on Arrival).


March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

February 7, 2018

Enterprises are starting to grasp the critical importance of security and compliance in their team collaboration deployments. And once the risks are mitigated, your enterprise can integrate these n

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.