SHARE



ABOUT THE AUTHOR


Kevin Kieller
Kevin Kieller is a partner with enableUC, a company that helps measure, monitor and improve UC and collaboration usage and...
Read Full Bio >>
SHARE



Kevin Kieller | February 13, 2011 |

 
   

Is Video the New Voice?

Is Video the New Voice? Video is good; video is definitely useful; and even so, video is not the new voice.

Video is good; video is definitely useful; and even so, video is not the new voice.

"Video is the new voice". Nice slogan.

When John Chambers, CEO of Cisco, says it, I want to believe him.

I really do like the slogan. I like the alliteration. It is simple, clear and concise, all the things a good slogan should be.

It is also based on a proven template: "a is the new b". Doing a Google search for the phrase "is the new black" yields over 7 million hits! We find that red, green, cheetah, orange, frost, pink, white, wine, brown, and camel, amongst others, are all the new black.

So we have a good slogan following a proven template; but is video the new voice? I suspect not.

Video is good; video is definitely useful; and even so, video is not the new voice.

In order to understand why I believe video is not the new voice, let's look at the evolution to voice communications. And what voice is.

Drums, Smoke and Voice
First there were drums. Under ideal conditions, messages sent by drum sound could be understood at 8 km (5 miles) (Wikipedia).

Smoke signals passed from tower to tower allowed messages to be relayed as far as 300 miles in only a few hours according to HowStuffWorks. (The site also provides details on how to send your own smoke signals should you conclude that "smoke is the new voice".) The Vatican still uses different colored smoke to communicate during the election of a new Pope: Black smoke means no pope.

In the 1790s the semaphore system (i.e. flag waving) played a key part in the French revolution.

Drums, smoke and flags all shared the drawback that anyone could intercept the message, hence often coded messages were employed.

In the early 1800s the electric telegraph was first being experimented with. In 1866 the first transatlantic electric telegraph message was transmitted.

The telephone was first demonstrated to the world at the 1876 Centennial Exposition in Philadelphia. In 1877 the Bell Telephone Company was formed. The era of voice was at hand.

By the end of 2009, there were a total of nearly 6 billion telephone subscribers worldwide. This included 1.25 billion fixed-line subscribers and 4.6 billion mobile subscribers.

Voice via the telephone was ubiquitous. Every home, every office, every hotel, every restaurant and, in the year 2000, 2 million pay phones in the U.S, all provided you with a voice connection.

Because a voice connection was available anywhere, it was easy to call when you "got there", call if you were going to be late, or find a phone booth and call for directions if you got lost (although many would say this was never easy for most of us men!)

With the advent of the mobile phone, voice became even closer, virtually always at hand, or for the geekier of us, strapped to our belts in a little leather pouch. Now you could call to say you were arriving even as you pulled up. You could call to say you would be late even while still desperately speeding to your destination. You could call for directions in the car before you got hopelessly lost (although still this seemed difficult for most of us men).

Especially with the adoption of mobile phones, the "old voice" was accessible almost everywhere; it was quick and easy, and it was mostly private (as long as you didn’t talk too loud).

So any "new voice" should also be accessible, quick, easy and mostly private.





COMMENTS




April 25, 2018

Yesterdays simple phone call to a contact center or business location is rapidly becoming todays interactive session, spanning multiple channels and devices. If you need to know how Omnichannel can

March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.