Matt Brunk

Matt Brunk | April 12, 2010 |


SIP Trunks: Goodbye to an Old Era?

SIP Trunks: Goodbye to an Old Era? The implementation was a bit easier than a year ago when I snagged my first SIP trunks to begin testing and evaluating the service.

The implementation was a bit easier than a year ago when I snagged my first SIP trunks to begin testing and evaluating the service.

Cutting the Verizon cord was a long mulled-over decision. The implementation was a bit easier than a year ago when I snagged my first SIP trunks to begin testing and evaluating the service. After weighing the pros and cons, I concluded that the time had come for change. This doesn't necessarily mean that I endorse SIP trunks as the solution for every SMB, because not all SMBs have access to qualified services.

Our Panasonic IP-PBX is certified with just three providers: Broadvox, cBeyond and XO Communications. We are using Broadvox for our needs because they are the only fit, since we don't have T1s or PRIs; we have FIOS. SMBs must ante up good reliable links to take advantage of SIP trunking and I don’t think anything beats FIOS (except MPLS), and I mean that with the highest compliment to Verizon.

Saying goodbye to Verizon voice is not because the CustoPak (Centrex) service wasn’t good or didn't offer value--it was/is good reliable service that offers basic tried and true features. It’s simply too expensive and the savings with SIP trunks are hard to ignore. Maybe it's "The Allure!" Verizon never delivered on their rumored services for FIOS customers in the form of IP or SIP service offerings, and when the Verizon customer service rep asked why I was disconnecting service I didn't bother to tell her the same story again. Since we had FIOS and our CustoPak (Centrex) changed over to fiber (FIOS) in 2005, we had no significant issues other than Verizon made a change from PPP to DHCP and we weren't notified, and then when we replaced our router we found on Verizon's side that the ARP cache does not refresh for two hours and no matter what, our new gear would not work for two hours. It's still fair to say because we have FIOS that we enjoy better than average service that most SMBs don't enjoy.

In It's the Economy, Stupid: SIP Trunks & Hosted vs. Premise, I noted some elements of fear. I'm not afraid to go after the provider, the factory guys or any vendor. Some exposure to SIP trunks helped me decide, as did time spent logging/discovering the reasons for past outages during the last 12 months and then pestering the provider about the configuration of the services and RFOs (reasons for outage). This all led me to believe the same rules of successful service apply--don't let them wear you down; instead you must wear them out. My decision isn't what I'd call popular among Interconnects and as Sandman of Chicago is quick to point out, the past misgivings and failures of ITSPs maybe indicative of the future. Even so, the cost benefits are too hard to ignore and I really think SIP trunks will take hold, but it's going to take much longer than what industry moguls think.

I also mentioned in The Dealer/VAR World of SIP Trunking that, "the savings are too substantial to ignore." Maybe I'm a miser but I've been paying to have cheap LD with the SIP trunks I originally wrote about, and we did save money. The real savings is in the bundle--and that amounted to 33% for us in this new implementation. After install costs our payback is less than two months.

Once the paperwork was submitted to Broadvox, a steady flow of communications ensued. Shortly afterwards Broadvox emailed a letter stating, "In accordance with the FCC requirements that were listed in the email you received when your SIP Trunking service was deployed, please find 911 labels enclosed with this letter. The 911 labels must be placed on or near equipment used in conjunction with this service."

No stickers are going on my phones--my box will route 911 or 9+911 calls to the analog line--yet another reason why LCR/ARS (least cost routing/automatic route selection) is not obsolete. Broadvox also noted in their letter, "Calls to 911 for testing purposes prior to trunk deployment will be assessed a non-negotiable minimum $50 fee per call if the number placing the call is not registered." So I called customer service to verify that registration was completed before testing 911 using the SIP trunks. There were two additional pages discussing the limitations of E911 using SIP trunks.

When an email arrived with a FOC (firm order confirmation), I wondered if the cut would happen on the date, and according to the email the estimated time to port the Verizon numbers was 11:00 am and the actual porting took place around 1:45 pm, and I didn't notice any disruption in calls. Later, I called Verizon and disconnect orders were in the system for our CustoPak service. By the next morning the Verizon lines were disconnected. Granted, all I did was make minor changes to our IP-PBX and the new SIP trunks were up and running in a few minutes. But I'd like for all the die-hards and anyone else to stop and think about this. My order was received with all necessary paperwork on a Monday after 4:30 pm and the trunks were ready for testing 48 hours later. Next, we were up and running in a few minutes using our new SIP trunks –not too many Telco customers can claim this unless it's getting your bandwidth increased (usually instantly for FIOS) or simple feature activations but most other changes to your services still takes days and weeks, or longer. Still, I'm not going to ignore 33% savings and I’m not one that usually gets lured by cost savings alone.


Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem

Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

February 7, 2018

Enterprises are starting to grasp the critical importance of security and compliance in their team collaboration deployments. And once the risks are mitigated, your enterprise can integrate these n

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.