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Rurik Bradbury on Cisco-JabberRurik Bradbury on Cisco-Jabber

Rurik Bradbury, who's chief marketing officer at Unison , which makes a UC system, sent me these thoughts about the Cisco-Jabber deal:

Eric Krapf

September 23, 2008

2 Min Read
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Rurik Bradbury, who's chief marketing officer at Unison, which makes a UC system, sent me these thoughts about the Cisco-Jabber deal:

Rurik Bradbury, who's chief marketing officer at Unison, which makes a UC system, sent me these thoughts about the Cisco-Jabber deal:

I agree that XMPP is very important (Unison uses XMPP not just for IM but for pushing other types of info -- it is very flexible) and that Cisco is trying to out-maneuver Microsoft on the standards front. I think there are a couple of important additional points:

1 Jabber's main product is not open source - it is closed

2 Buying Jabber does not give Cisco significant ownership of the XMPP standard -- it is already too widely 'out there'

3 It looks like Cisco is going the route of SaaS-only for SMBs with on-premise options for larger enterprises. This is unlikely to succeed. Unison is will offer both on-premise and SaaS UC for SMBs but we expect uptake to be be split roughly 85/15 in favor of on-premise. It's an interesting story to explore I think: Cisco has placed a lot of chips on SaaS by saying it will integrate PostPath and Jabber into its online office suite.

1 Jabber's main product is not open source - it is closed

2 Buying Jabber does not give Cisco significant ownership of the XMPP standard -- it is already too widely 'out there'

3 It looks like Cisco is going the route of SaaS-only for SMBs with on-premise options for larger enterprises. This is unlikely to succeed. Unison is will offer both on-premise and SaaS UC for SMBs but we expect uptake to be be split roughly 85/15 in favor of on-premise. It's an interesting story to explore I think: Cisco has placed a lot of chips on SaaS by saying it will integrate PostPath and Jabber into its online office suite.

About the Author

Eric Krapf

Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the enterprise communications industry. He has been Enterprise Connect.s Program Co-Chair for over a decade. He is also publisher of No Jitter, the Enterprise Connect community.s daily news and analysis website.
 

Eric served as editor of No Jitter from its founding in 2007 until taking over as publisher in 2015. From 1996 to 2004, Eric was managing editor of Business Communications Review (BCR) magazine, and from 2004 to 2007, he was the magazine's editor. BCR was a highly respected journal of the business technology and communications industry.
 

Before coming to BCR, he was managing editor and senior editor of America's Network magazine, covering the public telecommunications industry. Prior to working in high-tech journalism, he was a reporter and editor at newspapers in Connecticut and Texas.

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