The market for videoconferencing services continues to get more competitive, as business use becomes more mainstream and an increasing number of providers battle for market share. To stay competitive, vendors have to keep their product offerings fresh. The latest such example is UCaaS provider LogMeIn, which today rolled out a new
user experience for its GoToMeeting video conferencing solution.
Video Conferencing: From Zero to Everywhere
Demand for video conferencing is widespread. According to Ovum research
, seven out of 10 IT leaders are looking to invest in new collaboration technologies in 2020. In 2019, the debate isn’t over whether video conferencing is a legit form of communicating and collaborating, but about how best to use it.
Enterprises aren't only deploying video conferencing to communicate/collaborate with their regionally disparate teams; they’re also using it "to attract the best employees," said Mark Strassman, SVP and GM, UCC, LogMeIn, during a media briefing.
"It's sort of the confluence of two things: companies changing from headquartered to virtual companies, and the workforce themselves; Millennials, Gen Yers, Gen Zers, [making] video the default form of communication,” Strassman said. “Everyone has to have a meeting tool. One that’s secure, and IT can trust.”
These "best employees" are increasingly millennials or younger-generation workers, who are digital natives. Their attitude towards technology is also leading the demand for video conferencing. A Cisco report found
that 87% of millennial executives believed video meetings had a significant and positive impact on an organization. A separate Lifesize report showed
that 25% of 18-29 years old use video conferencing daily for work, opposed to 15% of people 45-60 years old. With the growing demand for video conferencing, providers like LogMeIn need to offer innovative and easy to use video conferencing solutions to gain the attention of millennials and their enterprise employers.
A New Experience, A New Era
As part of what LogMeIn is calling its “Next Step in UCC strategy,” GoToMeeting will have a new look and feel and a range of new functions to go with it. LogMeIn’s announcement quotes Ira M. Weinstein, founder and managing partner, Recon Research, in saying that this new look and feel aren’t just a "coat of paint on a legacy product," but rather a new solution designed to "add value before, during, and after the meeting experience.”
Created with an intuitive user experience in mind, the enhancements were made to each phase of the meeting (pre-, in-, post-meeting) and include:
- Pre-meeting experience:
- Improved scheduling. GoToMeeting has updated its calendar plugins and integrations with Office 365, GSuite Calendar, Salesforce, and others. Additionally, it will continue its support of Slack and Zoho, LogMeIn said.
- Keep track with the Hub. The Hub will provide users with meeting information and the ability to start and schedule meetings from a central location.
- Join how you want. Attendees can join the meeting either through a web-based meeting or via the new GoToMeeting desktop or mobile app, LogMeIn said.
- In-meeting experience:
- A revised interface. Important controls, like leaving and sharing, are now displayed front and center. Additionally, meeting hosts can choose multiple camera views, create screenshots, and zoom in/out on images, LogMeIn said.
- Real-time notetaking. Organizers can also take notes in the meeting, according to LogMeIn. Additionally, the system will auto-generate action items alongside the notes an organizer takes. Notes then can be saved and shared after the meeting, LogMeIn said. This enhancement will be launched at a later date.
- A new look across devices. The new look and feel have been consistently applied to desktop, mobile, and web-based GoToMeeting Versions, according to LogMeIn.
- Post-meeting experience:
- Transcription capabilities. Through AI, attendees will receive a meeting transcript with minutes, LogMeIn said.
- Capturing slides. During the meeting, users can capture presentation slides and then share them as a PDF.
- Sharable content. The enhancements will allow users to view, download, and share transcripts, videos, and notes with other meeting attendees, LogMeIn said.
End users aren’t the only ones benefiting from the enhancement; IT professionals are getting new controls and functions. IT administrators can now view meeting diagnostics to identify quality issues and assign user-based roles and controls to ensure security and correct accessibility, LogMeIn said. Additionally, LogMeIn has partnered with Poly and Dolby to deliver turnkey video room solutions.