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How Cisco-BroadSoft Acquisition Impacts UCaaS Ecosystem: Page 3 of 7

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Where BroadSoft Fits In

Acknowledging relatively slow uptake for Spark, significant gaps in Spark Calling functionality, and potential channel conflict with the provider community, Cisco has chosen to limit its further investment in Spark Calling and acquire a proven platform with a considerable installed base instead. BroadSoft's multitenant BroadWorks platform will fill the gap in Cisco's UCaaS portfolio and will address the needs of SMBs looking to adopt more cost-effective cloud communications solutions. Cisco selected BroadSoft primarily for its robust call-switching and call-control BroadWorks platform and cloud contact center business, Cisco executives said.

With more than 20 years of experience in cloud communications technologies, BroadSoft grew organically and through strategic acquisitions to position itself as the leader in next-generation hosted communications solutions. Many service providers around the world, including 25 of the top 30, use its technologies to deliver hosted IP telephony and UCaaS services, SIP trunking, and residential VoIP services. The company recently launched a new brand and portfolio, BroadSoft Business, specifically for business applications.

BroadSoft Business

The full BroadSoft Business product portfolio comprises UC-One, Team-One, and CC-One, as well as recently launched BroadSoft Hub cloud aggregation capability.

UC-One

Available both as a cloud service and a software license for service providers, UC-One includes Cloud PBX, instant messaging, rich presence, conferencing, and mobility applications for business. Freely included with BroadSoft UC-One licenses, UC-One Connect is a mobile-first application providing simplified, secure, and reliable business calling and messaging on mobile devices. It enables users to make and take calls on their mobile devices using their business, rather than personal, identity. Users can also access their corporate directory as well as remotely attend My Room meetings -- a virtual office for UC-One users that enables voice and video conferencing, multiparty chat, and desktop sharing.

The UC-One portfolio now also includes the UC-One Meet client, which provides significant value to mobile users by enabling one-click access to conference calls -- whether or not established using a BroadSoft conferencing service. UC-One Meet can be integrated with other BroadSoft UC clients, allowing users to escalate calls or chats quickly and easily to conference meetings.

UC-One Cloud PBX

BroadSoft's industry-leading UC-One Cloud PBX, delivered via the BroadWorks and BroadCloud platforms, is the most widely deployed hosted telephony and UCaaS application server. UC-One Cloud PBX scales to cost-effectively support millions of users and addresses a broad spectrum of customer requirements. Several tightly integrated platform network elements enable high levels of service reliability. BroadSoft system functionality is distributed across multiple servers for optimized performance and to meet IP multimedia subsystem (IMS) specifications.

Team-One

The BroadSoft Business portfolio also includes the Team-One team collaboration solution. Rebranded from the 2016 acquisition of Intellinote, Team-One facilitates effective team collaboration through enterprise messaging and contextual intelligence. Users can create specific team spaces wherein they engage in persistent, contextual conversations. These team spaces enable fast search and location of important contacts, emails, files, and social media interactions. Users benefit from the ability to find information fast and in context, which leads to more effective collaboration, informed decisions and business agility.

Team-One features personal workspaces for note-taking, tagging, voice and video calls, screen and file sharing, and task management. The intuitive user interface makes collaboration simple and convenient on any mobile device. Finally, Team-One features native or Hub-enabled integrations with third-party applications, allowing users to stop switching screens and focus on one space. To keep with the one-solution theme, Team-One licenses individually or integrates with the other solutions in the BroadSoft Business portfolio.

CC-One

CC-One includes chat, text, email, and social media capabilities for a more complete multichannel customer experience. CC-One also comes as a voice-only option, and integrates with Salesforce for better customer relationship management, service, and support. A key CC-One function is the integration with UC-One to strengthen collaboration between contact center agents and experts elsewhere within the broader enterprise. Finally, the integration with Team-One enables rapid team collaboration and problem solving through convenient sharing between back- and front-office workers. Further, CC-One integrates with intelligent analytics tools to support smarter business decisions and quantitative data about customer behavior -- a distinct functionality advantage for the company in the increasingly competitive cloud communications market.

BroadSoft Hub and Flexible APIs

An important new addition to the BroadSoft Business portfolio, Hub allows open integration with third-party software such as Office 365, Concur, customer relationship management platforms (e.g., Salesforce), and social media applications. Through BroadSoft Business' open application programming interfaces (APIs), software development kits and other tools, service providers can develop custom integrations and applications to meet the most stringent needs while adhering to security and reliability requirements.

Continue to next page: Uncertain Portfolio Roadmap Going Forward