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EX Success, Here We ComeEX Success, Here We Come

Here are eight ways companies that work toward success on EX set themselves apart from their competitors

Beth Schultz

December 11, 2023

3 Min Read
EX Success, Here We Come

Many companies look to company culture as the key to a happy workforce and great employee experience (EX). But engendering a culture that drives positive change in employee metrics such as satisfaction, productivity, and retention takes more than a flex work, a nice café, and a bit of greenery. It requires a feeling of connectedness with each other, across levels, and with the corporate mission—and the right technology choices can help get companies there.

At companies achieving EX success, employees are more engaged. They feel that their feedback is being heard and acted on, which leads them to give greater satisfaction ratings in company surveys. When employees can more easily find and access company and job information, this streamlines their daily activities, resulting in increased productivity. When employees see themselves as valued contributors, they feel more invested in the company, and therefore are less likely to leave, boosting retention.

In Metrigy's Employee Experience: 2023-24global research study with 499 companies, we asked participants to share percent changes in these success metrics relative to deployment of four EX-related technologies: EX platforms, intranets, voice-of-the-employee (VoE) software, and enterprise search. After determining the mean change for each, and where each company fell, we identified our success group for this study. Of the 189 companies measuring success, 111 qualified as successful.

Use of all of these technologies netted the success group positive change in each of our success metrics -- but none more so than an EX platform, as shown below.

 

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What comprises an EX platform can vary from company to company, but generally this type of product integrates a variety of tools and applications for helping companies centrally manage employee experience. An EX platform typically supports activities such as career development and learning, collaborative goal setting and management, community building among employees, communicating corporate information, performance management, recognition and rewards, VoC/employee listening, well-being management, and more. Of these, the top three activities correlating to success are community building, collaboration goal setting, and recognition and rewards.

EX success isn't just about picking the right technology, of course. Here's a look at eight things that successful companies do compared to those that aren't successful or don't measure success.

EX Measures

Successful Companies

Non-Success Group

Learning and development initiatives

74.5%

55.3%

Collaborative workspaces

65.5%

42.1%

Corrolation of EX and CX ratings

41.8%

24.2%

EX is executive-level position

56.4%

43.4%

Use behavior data from collaboration apps to guide employees

63.6%

31.6%

Survey employees at key journey moments

70.6%

45.8%

Moniter Enterprise Social for Corporate Adherence Policy

71.4%

50%

Analyze community content for employee sentiment

62.9%

43.3%

1. 74.5% have learning and development initiatives, vs. 55.3% of the non-success group
2. 65.5% offer collaborative workspaces, vs. 42.1% of the non-success group
3. 41.8% correlate EX and customer experience ratings, vs. 24.2% of the non-success group
4. They've elevated EX to executive-level position at a higher percentage than others
5. They're two times more likely to use behavior data from collaboration apps to guide employees, vs. the non-success group
6. 70.6% survey at key journey moments, vs. 45.8% of non-success group
7. 71.4% monitor enterprise social for adherence with corporate policy, vs. 50% of non-success group
8. 62.9% analyze community content for employee sentiment, vs. 43.3% of non-success group

I could go on with additional correlations, but I think these eight provide some good examples of how companies achieving success with EX are differentiated from those that aren't. EX takes an investment in employees, and lots of care and feeding.

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.