SHARE



ABOUT THE AUTHOR


Zeus Kerravala
Zeus Kerravala is the founder and principal analyst with ZK Research. Kerravala provides a mix of tactical advice to help his...
Read Full Bio >>
SHARE



Zeus Kerravala | March 03, 2011 |

 
   

Is There Another Market in the Making at Enterprise Connect?

Is There Another Market in the Making at Enterprise Connect? I believe that Telecollaboration will be a bigger part of future Enterprise Connect shows.

I believe that Telecollaboration will be a bigger part of future Enterprise Connect shows.

Day 2 at Enterprise Connect had the usual Cisco keynote. In it Barry O'Sullivan pointed out that several markets were given their birth at this conference in years past. In 2001 the VoIP market started for real and in 2006 Unified Communications came into its own. I think at this year’s show we saw the glimpse of another market from a young company called Vidyo, although they didn't position themselves that way.

If you missed Vidyo, I'm not sure how, they plastered Enterprise Connect with banners, events and had a huge booth on the floor. Now what Vidyo is pitching is something called "Personal Telepresence" and, while I like the solution, I think Vidyo missed a larger opportunity to create a newer market category--Telecollaboration. The Telepresence market that Cisco evangelized and made what it is today has high quality, immersive video at the center of it, and only that video experience. Over time, Cisco has added other features to it, such as the ability to share a WebEx, but the focus is on the video.

I started thinking about this concept a few weeks ago when I was on a Telepresence session with Paul Mountford from Cisco and a slide was put up on the screen that was superimposed over the top of the video. It was a small box that covered up part of Paul’s chest but I was able to still see Paul’s face. I thought then how nice it would be to be able to swap the videoconference with the WebEx so I could look at the slide in greater detail, and I couldn’t do this. I actually asked Cisco about this at Enterprise Connect and was told that the main focus of Telepresence is on the video, as the most important thing is maintaining contact with the other person. My question is why? And why should Cisco dictate this? I'm the user, if I feel that the WebEx is more important, I should be able to select that. I should also be able to move the content around within the screen so maybe I can put the two side by side. The point is that, as the user, I should be the one in control over what is shown in what part of the screen.

If you look at the Vidyo screen, it's actually just a big screen share. As a user, I can have multiple video windows open at once (the active speaker will move to a predetermined location) as well as multiple applications open.

I might choose to focus on an Excel spreadsheet, another user might choose to focus on a Word document while a third participant might choose to focus on the video sessions. The users decide what the most important collaborative element is, not the systems.

This is the main concept of what I like to think of as Telecollaboration. Telepresence is a core component of Telecollaboration, but not the only part. It may wind up being the most important element in many collaborative sessions but not all the time. Collaboration is about sharing information, no matter what the medium--documents, chat, presence, video, voice, etc--so why not have them available all in one location? Being able to span these across multiple large monitors means I could dedicate one screen to video, one to document sharing and one to other stuff.

This is the opportunity that I thought Vidyo had at this conference. Now don’t get me wrong, I really did like the product. I thought the quality was excellent, very easy to use at an outstanding price point of just around $100 per user. What didn't work for me was the positioning around "Personal Telepresence". I understand the desire to leverage the marketing dollars that Cisco has thrown into Telepresence but that term has become synonymous with Cisco. Even Polycom and HP (who was first to market with Telepresence) have had a hard time getting buyers to think of anyone but Cisco in this market. If Polycom and HP struggle to do it, a newer company most certainly will, no matter how big their booth is at Enterprise Connect.

However, despite the positioning, Vidyo did release a high quality product at Enterprise Connect and I think a new market category was born. It may take a bit of time to catch on since the market is so heavily invested in Telepresence but I do believe that Telecollaboration will be a bigger part of future Enterprise Connect shows.





COMMENTS




April 25, 2018

Yesterdays simple phone call to a contact center or business location is rapidly becoming todays interactive session, spanning multiple channels and devices. If you need to know how Omnichannel can

March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
February 28, 2018
Voice engagement isn't about a simple phone call any longer, but rather a conversational experience that crosses from one channel to the next, as Daniel Hong, a VP and research director with Forrester....
February 16, 2018
What trends and technologies should you be up on for your contact center? Sheila McGee-Smith, Contact Center & Customer Experience track chair for Enterprise Connect 2018, gives us the lowdown.
February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.