Mark Troester | September 06, 2016 |


Digital Transformation or Digital Denial?

Current State of Affairs
Digital transformation and digital business have been getting a lot of attention among organizations, the media, and within the C-suite. It is also widely recognized that this transformation is much more than technology alone. It is a transformation of an entire organization to become more agile and to deliver more compelling customer experiences. It is a top-to-bottom rethink of what it means to operate in a digital world, requiring changes to the way an organization operates -- inside and out. And this rethink is taking place among digital decision makers in the smallest of companies to the largest of global enterprises, as shown in the slide above.


A by-the-numbers look at the state of digital business today

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