Beth Schultz
Beth Schultz is editor of No Jitter and program co-chair for Enterprise Connect. Beth has more than two decades of...
Read Full Bio >>

Beth Schultz | June 23, 2016 |


Catching Up on Facebook at Work

Catching Up on Facebook at Work Monica Adractas, Facebook's director, Americas, Facebook at Work, gives us the lowdown on where the product is now and where it'll be going.

Monica Adractas, Facebook's director, Americas, Facebook at Work, gives us the lowdown on where the product is now and where it'll be going.

Although still officially in pilot mode, Facebook at Work has found a home within a variety of enterprises -- but primarily in Europe, where the project team resides. As Facebook continues to refine the product itself, it's looking to expand its footprint, too. That responsibility falls to seasoned customer success executive Monica Adractas, who joined the company in February as director, Americas, Facebook at Work. She comes to Facebook from Box, where she had served as vice president of customer service since August 2013.

Monica Adractas, Facebook

With feet on the ground in the Americas, Adractas has been busy getting to know the product, its potential customers, and the competitive landscape as she plots her strategy for Facebook at Work. We caught up with her in an email interview to find out what she's learned so far, where she might be taking Facebook for Work, and how her plans may have changed, if at all, with the news last week of Microsoft's LinkedIn acquisition.

Since joining Facebook and taking on responsibility for Facebook at Work in the Americas, what have you learned from early adopters and how would you describe your vision for Facebook at Work?
We all know that today's workplaces are complex -- we're all working with so many details, audiences, and deadlines that it can be difficult to effectively collaborate or share information with the people who matter. Facebook at Work is really about changing the way companies operate. Although early, we have already seen business leaders hungry for a better way to engage their organizations -- especially at scale. I've been so impressed with the team's dedication to this emerging area of the business, and it makes so much sense given Facebook at Work helps achieve Facebook's overall mission to enable everyone to be able to connect and share openly.

What are your primary goals to make sure Facebook at Work is truly enterprise-grade and ready for widespread enterprise use?
We have more than 450 companies piloting Facebook at Work globally, on every continent except Antarctica, and across industries ranging from retail to financial services to transportation. By engaging with such a broad, diverse group of companies, such as the Royal Bank of Scotland, Financial Times, Telenor, Godrej Group, Canadian Tire, and others around the world, we are learning all sorts of new and creative ways Facebook at Work is helping business leaders and individuals become more productive.

For example, one of our retail partners, Canadian Tire with over 1,700 locations, told us it was able to get immediate feedback on new product designs from employees across the enterprise, and helped its team collaborate in real time, which will eliminate its one-hour weekly editorial meeting -- 15 people x 1 hour x 52 weeks per year. (See related No Jitter post, "Facebook at Work Fuels Collaboration at Canadian Tire.")‎

With Facebook at Work, the newest interns find themselves just as connected as the CEO and, because employees are already familiar with Facebook, there's no training needed to get started. We also stay close to IT and security to ensure we're meeting enterprise needs.

When can we expect to see a full-blown version of Facebook at Work?
We have several very large customers with tens and hundreds of thousands of employees in our early pilot program already -- so I would argue Facebook at Work is in many ways already full-blown. That said, we continue to improve the product each and every day with market feedback and anticipate we'll open Facebook at Work to many more workplaces soon enough. Anyone interested today can apply to become an early adopter on our website.

Any future vision to share relative to how we might see an interplay between Messenger bots and Facebook at Work?
We've seen a lot of success with Work Chat. It's another instance where we can help employees quickly, effectively communicate with one another on a platform they're already familiar with. We expect that this will continue to be a key feature of Facebook at Work. As for bots, just as with other features on the consumer Facebook platform -- if we see a value for it in the enterprise, we will look to bring those features over to Facebook at Work. Ultimately it's about listening to our customers' needs.

Does Facebook need to adjust its strategy for Facebook at Work in light of the Microsoft-LinkedIn merger and the potential that integration holds for redefining business communications in context?
We believe that Facebook at Work can fundamentally alter the way companies are run. We've all seen the magic of connectedness in our personal lives, and now the same magic can exist in the workplace. People want a parallel level of innovation in their professional and personal lives -- whether that's types of computers, products they use on them, or platforms they use to connect with each other. Our product teams at Facebook are obsessed with making Facebook better for users every day -- whether it is the relevance of content, ease of use, the mobile experience, etc. Facebook at Work benefits from all that innovation and now brings it into the workplace.

Follow Beth Schultz and No Jitter on Twitter and Google+!
Beth Schultz on Google+


April 19, 2017

Now more than ever, enterprise contact centers have a unique opportunity to lead the way towards complete, digital transformation. Moving your contact center to the cloud is a starting point, quick

April 5, 2017

Its no secret that the cloud offers significant benefits to enterprises - including cost reduction, scalability, higher efficiency, and more flexibility. If your phone system and contact center are

March 22, 2017

As today's competitive business environments push workforces into overdrive, many enterprises are seeking ways of streamlining workflows while optimizing productivity, business agility, and speed.

April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.