Mitel Contact Center Gets a Fresh Start
After beefing up its contact center organization in 2015, Mitel launches this year with its latest release of MiContact Center Business.
It's been 14 months since I last wrote about Mitel's contact center portfolio, which at the time comprised technology from PrairieFyre, acquired in June 2013; Aastra, acquired in January 2014; and Oaisys, acquired in March 2014. Mitel had ambitious plans to consolidate its contact center offerings into a single application able to support any of the call control platforms in the company's portfolio, admittedly a multiyear process.
Much has changed in the intervening months, perhaps the most significant being a renewed focus on contact center by Mitel's senior management. This includes Ron Wellard, former chief products and solutions officer who at the turn of the year became chief strategy officer, and Wes Durow, an April 2015 hire as CMO. With Mitel veteran Graham Bevington taking the reins of the Enterprise Division, I expect the customer contact center experience will remain a high priority.
Mitel's enterprise telephony and unified communications businesses have been running on all cylinders, culminating in Gartner magic quadrant leader status in both categories in 2015. I believe Mitel understands that to compete with fellow UC and telephony leaders Avaya and Cisco in the mid-market and enterprise it had to up its contact center game.
This led to the appointment of a new general manager for the contact center business, Brian Spencer, former Oaisys CEO, and an expansion of the contact center marketing team. Mitel re-hired its former marketing manager, Rebecca Wormleighton. After seven years in the IBM Business Analytics division, Wormleighton returns with fresh perspectives in the newly created role of director of product marketing for contact centers.
The new team's first major announcement came this week in a blog authored by Matthew Clare, Mitel product marketing manager. Clare introduced MiContact Center Business Release 8.0, highlighting how the release supports Spencer's two-pronged strategy for the Mitel contact center organization. His two prongs, and how 8.0 supports them, are:
- Give great customer experience solutions to Mitel voice platform users - Release 8.0 introduces simplified packaging of MiContact Center's features, a move anyone familiar with the 30+ element pricing scheme of the past will applaud. Part of the simplification includes bundling Mitel MiCollab and MiVoice Call Recording licenses with MiContact Center Business. MiCollab allows contact center agents to connect subject matter experts in the business with customers in real time, seamlessly. MiVoice Call Recording eliminates management of additional licenses, as most contact centers today implement call recording.
- Lead customers through the mobile transformation of consumers - Release 8.0 improves scalability for digital interactions. MiContact Center Business now supports 1,200 concurrent voice and multi-channel agents, with a 2x improvement in the number of multi-channel contacts per hour that can be handled.
8.0 also introduces full support for native SMS interactions. Until this release, MiContact handled SMS interactions via the email channel, which increased the administrative burden on the contact center to manage which queue was doing what. The latest release treats SMS as a standalone media channel, supporting inbound and outbound live assistance. Also, contact centers can provision SMS self-service with seamless escalation to live assistance.
MiContact 8.0 also supports the beta release of a new Web-based agent desktop. The Ignite desktop, based on the desktop built to support Microsoft Lync/Skype for Business, is available now for beta users and is planned for general availability with Release 8.1 later in 2016. I'm particularly excited by the customer journey elements being added to the Ignite desktop, which will be on display at Mitel's booth at Enterprise Connect 2016, taking place March 7 to 10 in Orlando, Fla.
Join me at the conference, where I'll be co-chairing the Contact Center track. View the Contact Center track sessions; register now using the code NJPOST to receive $200 off the current conference price.