SHARE



ABOUT THE AUTHOR


Beth Schultz
Beth Schultz is editor of No Jitter and program co-chair for Enterprise Connect. Beth has more than two decades of...
Read Full Bio >>
SHARE



Beth Schultz | December 09, 2015 |

 
   

Highfive Ditches Per-User Pricing for Cloud Video

Highfive Ditches Per-User Pricing for Cloud Video Eliminating tough user licensing decisions, cloud video startup implements per-room pricing on the back of new features including PSTN dial-in for mobile participants.

Eliminating tough user licensing decisions, cloud video startup implements per-room pricing on the back of new features including PSTN dial-in for mobile participants.

Already known for bringing simplicity to the video conferencing experience, Highfive has one-upped itself with the introduction of a revamped pricing and packaging model that does away with per-user fees while offering an unlimited number of minutes and meetings.

It's a pretty basic model, but a marked departure from how video conferencing providers have traditionally priced their services. Companies buy a camera for each conference room they'd like to set up, and sign up for one of the two service plans Highfive now offers: Basic or Premium.

Highfive charges $1,199 a pop for the cameras, plus $849 and $1,199 annually for the Basic and Premium packages, respectively. Each package comes with expected features such as cross-platform support (Android, Apple iOS and OS X, Windows), screen sharing, and integration with Slack, Google Calendar, and other popular business tools. So the choice then comes down to what else a company needs from a cloud video service.

portable

Highfive CEO Shan Sinha breaks down the two options in a blog posted yesterday. The Basic edition handles eight-way conferencing; unlimited Web conferencing; call encryption; support for phone, email, and video; and authentication to Google Apps. This is all the same for the Premium edition, except with this plan as many as 15 users can join a meeting. Plus, the Premium package comes with a bunch of new capabilities:

  • Single sign-on and integration with Microsoft Active Directory
  • The ability to customize branding and domains, so that companies can use "video.brandname.com" rather than "brandname.highfive.com"
  • Advanced administrative features including usage analytics, security access controls, and user role management
  • Personal point of contact for customer account management
  • PSTN integration, with dial-in calling (in beta)

Regarding this latter capability, "sometimes you're driving down the road and video just isn't going to work," Sinha told me in a phone interview.

Given that reality, Highfive has implemented a smartphone-centric option to let callers join video meetings via phone lines. By clicking on the Highfive calling link, a user gets a dynamically generated phone number good for use during the call's duration (including for redialing into the conference should the call drop). The call rings into the conference directly, saving the mobile user the need to dig out and enter PINs and access codes, Sinha said.

For this PSTN integration, Highfive has selected Twilio as its primary provider of those on-the-fly phone numbers, Sinha said. However, he added, Highfive manages those phone numbers on its own, ensuring proper recycling and security, for example.

The PSTN integration fits into Highfive's ultimate goal of being a cloud service that "powers every single place that you want to do video from, and that includes your laptops and mobile devices for sure," while the new pricing plan addresses the conference room, which "has largely gone ignored over the last five to 10 years," Sinha said. "And so the way we decided to roll out our reworked pricing model is to price everything on a per-conference-room basis."

By doing away with per-user pricing, Highfive has eliminated the problem companies commonly face in trying to determine which users get licenses on internal video conferencing systems, Sinha said. Once a company wires up a conference room with a Highfive camera, every single user can do video regardless of whether anybody is physically sitting in that room and using the in-room camera.

The new pricing plans are effective immediately, with existing Highfive customers automatically moved to the Basic edition at no additional cost.

For more on the latest video trends and technologies, check out the Video track at Enterprise Connect 2016, coming March 7 to 10, in Orlando, Fla. Register now using the code NJPOST and receive $200 off the current conference price.

Follow Beth Schultz and No Jitter on Twitter and Google+!
@nojitter
@Beth_Schultz
Beth Schultz on Google+





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

December 13, 2017

The two major vendors in the Unified Communications space, Cisco and Microsoft, are both strongly promoting their cloud UC deployments. If cloud UC is on your enterprises roadmap, but you dont want

November 29, 2017

As video conferencing use rises in the enterprise, businesses are looking for ways to bring this technology out of traditional conference room and make it more broadly accessible. That's made the h

November 1, 2017

Your customers (internal and external) demand that you offer them the ability to connect by any means. With the adoption of cloud communications tools you now have access to an expanded portfolio o

November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.