SHARE



ABOUT THE AUTHOR


Sponsored by Mitel
SHARE



Sponsored by Mitel | October 26, 2015 |

 
   

Flipping the Equation: The Mobile Enterprise in 2020

Flipping the Equation: The Mobile Enterprise in 2020 In this sponsored post, Mitel discusses the need for enterprises to start designing from the experience outside the office going back in, rather than the traditional vice versa.

In this sponsored post, Mitel discusses the need for enterprises to start designing from the experience outside the office going back in, rather than the traditional vice versa.

The concept of work is no longer limited to a single physical location. New mobile technology has allowed companies to reinvent how they do business, bringing teams together from across the world. However, this new tech presents a unique challenge for enterprise businesses -- how they can provide the simplicity of personal devices with the full capabilities of a professional system.

We talked to several mobility influencers about this technology evolution and brought these insights to our CMO Wes Durow for additional analysis. Durow himself comes from over 18 years in the telecom business, and is convinced that the mobile enterprise idea is rapidly changing the workplace dynamic.

Business must now "flip the equation, and start designing from the experience outside of the office going back in," Durow said.

Why Mobility Flips the Equation
The mobile enterprise concept changes how businesses must make internal and external decisions. The context behind the decisions can be derived from the speed and simplicity of mobile devices, combined with advanced analytics.

Angela Russell-Rekika, a Global Telco Solution executive at IBM, notes that this new context should drive all business decisions.

"Whether the goal is to obtain an asset, use a service, or find a buyer, geographic and other contextual attributes play a huge role in the speed, cost, and quality of the response," Russell-Rekika said.

How Mobility Flips the Equation
Businesses must model their internal mobility applications and tools alongside the external experience. At Mitel, the focus is on speed and simplicity. Durow notes that "great technology is only great if it's easy to use, simple to manage, and affordable to deploy."

By switching focus to the outside experience, businesses can ensure a better experience across the entire equation and secure data more effectively.

Tsahi Levent-Levi, founder of BlogGeek.me, notes that this new equation has a dramatic effect on the relationships businesses have with their customers.

"Mobile has huge implications on how businesses can increase the relationship they have with their customers, personalize and make it more intimate and close," Levent-Levi says.

How Businesses Can Start Flipping the Equation
Durow notes that whoever can effectively bring speed and simplicity to their customers will win in this mobile enterprise challenge.

"Build a seamless, intuitive world where tools and applications become as one -- everything from presence, click-to-connect for video and voice, to file collaboration," Durow adds.

Durow continues, "They should be in your application and environment of choice in a way that's intuitive, easy to manage, and easy to deploy.

Finally, Durow also notes the mobility can serve to broaden the talent pool beyond the organization's physical location.

"I think talent can be found anywhere," Durow says. "Talent trumps location every single day. With that as a premise, the ability to leverage cloud and mobile technologies as the world's communication flattens will allow you to have employees spread across the planet."

If you’d like to learn more about mobile-enabling your enterprise, join us Wednesday, Oct. 28, at 2:00 p.m. ET, for our webinar, "Mobile-Enable Your Workforce and Unleash Your Business," featuring Zeus Kerravala, Principal Analyst with ZK Research; Terry McCabe, CTO, Mitel Mobile Division; and Martin Bitzinger, General Manager, Mitel Enterprise. Register now, and tune in this Wednesday!





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

November 1, 2017

Your customers (internal and external) demand that you offer them the ability to connect by any means. With the adoption of cloud communications tools you now have access to an expanded portfolio o

October 18, 2017

Microsofts recent Ignite event had some critically important announcements for enterprise communications. Namely, Microsofts new Team Collaboration offering, Teams, will be its primary communicatio

September 20, 2017

Customer experience can make or break your business. But how do you achieve outstanding customer service when you're dealing with outdated organizational structure, lagging technology, dated proces

September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.