SHARE



ABOUT THE AUTHOR


Beth Schultz
Beth Schultz is editor of No Jitter and program co-chair for Enterprise Connect. Beth has more than two decades of...
Read Full Bio >>
SHARE



Beth Schultz | June 23, 2015 |

 
   

New Oracle Communications Head Shares Vision

New Oracle Communications Head Shares Vision Doug Suriano intends to better align the communications portfolio with Oracle Cloud, boosting its ability to serve the enterprise.

Doug Suriano intends to better align the communications portfolio with Oracle Cloud, boosting its ability to serve the enterprise.

Oracle isn't likely the first (or second or third for that matter) company that comes to mind when you think of UC, but Doug Suriano, newly appointed head of the company's communications business unit, would like to get it in the running.

portableDoug Suriano, Oracle Communications

Suriano, who came to Oracle through the 2013 Tekelec acquisition, took on the position of GM and SVP of Oracle Communications in early May, filling the seat opened when former SVP and GM Bhaskar Gorti left the company for Alcatel-Lucent in January. Since then, he has pulled together the previously independent Acme, Tekelec, and OSS/BSS operations into a cohesive whole, the goal being to better serve its various communications constituents -- enterprises, service providers, content delivery networks, over-the-top providers, and mobile virtual network operators.

"We were serving a wide array of markets individually, and our customers were struggling to work efficiently with us. We saw synergy on the ... product front, as well as in development, consulting services, and marketing," he told me last week in a phone interview in which he shared his vision and strategy.

On the enterprise front, a new global sales force represents the entire communications portfolio, with help from channel and alliance partners in regions where the company doesn't have an adequate footprint, Suriano said. On the product front, the combined focus is on two areas: applications and network. The OSS/BSS, UC, analytics, and policy management products fall under applications, and the core signaling and session management products and application server comprise the network component.

Suriano said he built his strategy for Oracle Communications around the following five trends:

  1. IT and network convergence - With the virtualization of software and its components, the unit is going to be able to align its communications products with Oracle's booming cloud IT architecture, said Suriano, citing the 28% cloud revenue growth for fiscal 2015 Q4. "But we're going to have a little bit of a different twist, in that we understand our telco and enterprise customers on the communications side need a more than an IT network would typically get them in terms of reliability," he said.

    The plan is to implement a version of Oracle Cloud that recognizes the need for the lower latencies required of real-time communications as well as stateful transactions, Suriana said.
  2. Cloud collaboration - Oracle Communications' service provider, enterprise, and OTT customers "really would like to start collaborating more with each other," Suriano said. So the company's goal is to bring them together under a new paradigm that allows more openness and gives service providers a way to offer more capabilities to enterprises and, in the process, can better monetize their data networks and services. "We're building a common place for everybody to intersect."
  3. Improved customer experience - "This is really about helping our customers provide a better experience to their customers," Suriano said. Oracle Communications can do that by delivering more visibility into the customer experience via its network monitoring and analytics capabilities, he said. Its focus here is on big data and analytics, as well as on moving all service creation, service activation, billing, and charging mechanisms into the cloud. This will inevitably streamline provisioning times from six months to six days or even six minutes, Suriano added"Being able to put our applications in a cloud environment should allow very fast rollout of new services and really drive customer experience to new levels."
  4. Ubiquitous need for communications - Enterprise customers want to connect not only from smartphones but all sorts of other devices comprising the Internet of Things, he said. Oracle Communications wants to provide a way to do so with lower-cost infrastructure and operations, bringing costs into the pennies-per-month range versus the $50- to $70-per-month range.
  5. Demand for actionable insight - This isn't just a matter of giving customers visibility into their networks from a customer experience perspective, but on the operational side as well, Suriano said. "Yes, we're going to be virtualizing their applications to run on commodity hardware, but how do you actually lower operations costs? That is really going to be the actionable goal on insight and analysis that comes out of monitoring these networks and having a feedback loop back into operations."

The link between the service provider and enterprise is a natural one to follow. "We see our portfolio as being applicable to both markets -- if we're helping an enterprise customer enable real-time communications with voice over IP or use WebRTC to enable their call centers, it's the same software that we're selling to service providers that are trying to do the same thing," Suriano said.

Pointing to the UC suite in particular, Suriano said he sees the cloud as an inflection point on Oracle Communications' journey to serve the enterprise market in a greater way. To date, the company has established a strong niche presence among organizations that need either highly scalable or highly secure email implementations, he said. "But I think once we move our UC suite into the cloud, which we have plans to do later this year, we see this as an area that can fill out really nicely."

Follow Beth Schultz and No Jitter on Twitter and Google+!
@nojitter
@Beth_Schultz
Beth Schultz on Google+





COMMENTS



August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.