SHARE



ABOUT THE AUTHOR


Brian Riggs
Brian is a member of Ovum's Enterprise team, tracking emerging trends, technologies, and market dynamics in the unified communications and...
Read Full Bio >>
SHARE



Brian Riggs | May 04, 2015 |

 
   

Alcatel-Lucent Enterprise's Great Escape

Alcatel-Lucent Enterprise's Great Escape Out from under Alcatel-Lucent's wing, Alcatel-Lucent Enterprise is making modest but steady progress in selling UC platforms.

Out from under Alcatel-Lucent's wing, Alcatel-Lucent Enterprise is making modest but steady progress in selling UC platforms.

A year ago it seemed to me that Will You Still Love Me Tomorrow expressed what Alcatel-Lucent Enterprise would be asking its customers and partners as it transitioned to an independent company. Now it's the soundtrack of the Great Escape that's running through my mind.

If Alcatel-Lucent Enterprise couldn't find a place within Alcatel-Lucent (ALU), it probably wouldn't have fared any better as part of Nokalu, Alukia, or whatever the combined Alcatel-Lucent-Nokia will call itself. Since neither Nokia nor ALU has a prominent position in the enterprise market, Alcatel-Lucent Enterprise would continue to be marginalized in the combined company. Now fully independent for about six months, Alcatel-Lucent Enterprise has made a great escape indeed.

Given that ALU so recently exited the enterprise market, it's surprising that it just introduced an enterprise communications platform. And given that Alcatel-Lucent Enterprise so recently separated from a parent company focused on the telco market, it's equally surprising that it's making modest but steady progress selling hosted UC platforms to service providers.

Look Inward First
ALU, you will recall, spun its enterprise division off a year ago, selling an 85% stake to private investment firm China Huaxin. At a recent partner event, Alcatel-Lucent Enterprise CEO Michel Emelianoff characterized 2014 as predominantly inward-focused for the company. Layoffs were minimal -- the workforce is about 2,700 today, compared with 2,800 last year. And the leadership team remains the same. But the newly independent company needed to set up administrative divisions (such as IT, HR, and finance), do some minor restructuring (such as moving the regional HQ in Asia from Singapore to Shanghai), and rejigger its supply chain. In the U.S., the networking division needed to apply for National Security Agency clearance, which it subsequently received. It had to spend time reassuring major customers and partners that the spinoff wouldn't have a negative impact on them. And it needed to come up with a new corporate name -- a rebranding effort for which it hired an agency but since postponed, in part because the company has the rights to the Alcatel-Lucent Enterprise name through 2015.

It didn't help that one major partner (NextiraOne) was in the throes of its own post-acquisition issues and not bringing in as many deals as usual. Between this and acquisition-related issues, Emelianoff described Alcatel-Lucent Enterprise's business as hit hard early in the year, better later, and ending slightly down overall in 2014. The company is targeting 15% growth in 2015 and to this end will hire about 100 new sales reps.

portable
The 8088 Smart Desk Phone

Adding & Subtracting

Since the spinoff, we've seen some comparably minor additions to the Alcatel-Lucent Enterprise product lineup. OpenTouch Team Share, a team collaboration service that competes against Cisco Spark and Unify Circuit, was added to the Personal Cloud suite of services, though it won't be GA until later this year. A new high-end desk phone that supports real-time video was introduced, as was a low-cost device previously offered only in China and now sold globally. There's a new deskset dock for mobile devices that I'm pretty sure is OEMed from Invoxia. And a new call shift feature uses QR and NFC codes to either transfer calls in progress from desk phone to mobile to another desk phone or transfer a user's entire UC profile from desk phone to a conference room phone or other device.

We've seen some equally minor subtractions, too, like OpenTouch Video Store, which Alcatel-Lucent Enterprise confirmed for me is no longer on offer; VitalSuite, performance management software that transferred over to ALU; and deletions in the contact center portfolio. "We are getting rid of solutions based on Genesys," said Philippe Bletterie, director of customer service solutions, at the partner event. Genesys 8 and Genesys Compact Edition are no longer in the portfolio. OpenTouch Customer Service has become its flagship contact center solution for large enterprises, and -- with upcoming enhancements that help it better scale down -- will soon be positioned in the midmarket as well.

Perhaps the most interesting headway Alcatel-Lucent Enterprise has made is in cloud-based services. OpenTouch Enterprise Cloud and OpenTouch Office Cloud, the platforms on which providers can build hosted UC and hosted contact center services, have been around for three years now. Over the past year, Alcatel-Lucent Enterprise has been tweaking both cloud platforms to make them more interesting to service provider partners. These tweaks include deployment automation and multi-tenancy, as well as eliminating both the minimum number of users a provider needs to sign up and the minimum contract period and exit fees for enterprise subscribers.

About 15 or so providers currently offer cloud-based UC services based on the OpenTouch cloud platforms. Among them are NextiraOne in France, Telefonica in Spain, and Icon Cloud Solutions in the U.S. (Kudos to Icon for making the pricing of its UC services completely transparent.) Of course, 15 providers is a drop in the bucket compared with Cisco, which at last count has nearly 100 providers offering hosted UC services based on Hosted Collaboration Solution (HCS). Going forward, Alcatel-Lucent Enterprise will need to build on the comparably modest momentum its cloud UC platform has had over the past three years.

From Cohorts to Competitors
As Alcatel-Lucent Enterprise targets service providers, its erstwhile parent that discarded it to get out of the enterprise market has just launched an enterprise UC solution. Rapport for Enterprise's core communications software is based on the IP Multimedia Subsystem (IMS) platform ALU sells to carriers, but has been virtualized and otherwise modified for enterprise deployment. It runs on off-the-shelf services, provides a full set of voice, video, chat, and conferencing capabilities, and can either be deployed on its own or overlay an existing on-prem UC system.

Rapport relies on a considerable amount of third-party components. These include AVST voicemail, AudioCodes gateways, CounterPath soft phone, and Mitel IP phones and conferencing devices. It strikes me that ALU could have delivered most of these components based on its own technology if it had ... oh, I don't know ... maybe an enterprise division? But as far as I can tell, Alcatel-Lucent Enterprise has had no hand in developing Rapport.

At first blush, it seems like ALU and Alcatel-Lucent Enterprise are about to square off in the enterprise comms market, competing against each other for the same set of customers. This might in fact happen in time, but for now Rapport will impact only the highest of the high end of the enterprise market. This is because it's targeted at businesses with a minimum of 50,000 employees. And its support for network functions virtualization, IMS integration, and VoLTE services will speak more to telcos targeting large enterprises than enterprise buyers themselves (see related story, Large Enterprise as Carrier.

If ALU decides to take Rapport down market it might in fact compete directly with the company in which it still retains a 15% stake. And it might once again play a role in an enterprise communications market that it walked away from a year ago. But until then, Rapport will join a market niche for super high-end carrier-class solutions currently occupied by Mitel Clearspan and Unify OpenScape Voice.

Follow Brian Riggs on Twitter and Google+!
@brian_riggs
Brian Riggs on Google+





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

November 1, 2017

Your customers (internal and external) demand that you offer them the ability to connect by any means. With the adoption of cloud communications tools you now have access to an expanded portfolio o

October 18, 2017

Microsofts recent Ignite event had some critically important announcements for enterprise communications. Namely, Microsofts new Team Collaboration offering, Teams, will be its primary communicatio

September 20, 2017

Customer experience can make or break your business. But how do you achieve outstanding customer service when you're dealing with outdated organizational structure, lagging technology, dated proces

September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.