SHARE



ABOUT THE AUTHOR


Eric Krapf
Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the...
Read Full Bio >>
SHARE



Eric Krapf | April 09, 2015 |

 
   

Should You Keep Investing in Room Video?

Should You Keep Investing in Room Video? We’ll address the question at Interop Las Vegas; to me, the answer is pretty clear.

We’ll address the question at Interop Las Vegas; to me, the answer is pretty clear.

Room video conferencing is clearly a technology and marketplace in transition. No Jitter Managing Editor Beth Schultz offered a terrific overview in this recent post about the conflicting forces at work -- the overarching trend being lower prices, which have led to flattening vendor revenues.

We explored this dynamic in our Enterprise Connect Orlando session, "The Rise and Fall of Conference Room Video" with Andrew Davis of Wainhouse Research, and we'll be revisiting it at the Interop Las Vegas conference at the end of this month. In addition to my Enterprise Connect duties, I chair the Collaboration track for Interop Las Vegas, and I've got another great enterprise video expert, David Danto, principal consultant-collaboration at Dimension Data, leading the session in Vegas.

The most striking image in David's presentation is his depiction of the "Typical User" for room video:

portable

This is not meant to depict an example of bad video performance. It's a depiction of the reality that your "typical" user is not, in fact, one user. It's several types of users in several types of roles, who thus have diverging needs in a room video system.

What that means, David will explain, is that you need to develop a matrix that segments users and use cases and matches these up with the appropriate video needs. That, in turn, means that, as David puts it, "Directly engaging representatives of the user community is critically important to satisfaction, adoption and ROI."

The era of the high-end, integrated A/V-driven conference room is waning, David maintains. In its place, he predicts there will be more rooms with fewer features each -- rooms tailored for 4-10 users. His list of what the enterprise will be looking for:

  • More rooms that are simple, repeatable, reliable, cost-effective
  • Less rooms that are complex, feature rich, over-engineered
  • All rooms with a standard, easy to operate user interface --think elevator

David calls these "off-the-shelf," as opposed to "custom" room systems. He pegs the up-front hardware cost for an "off-the-shelf" room at $30,000-$60,000, versus $80,000-$200,000 for a "custom" room.

Not surprisingly, just as the image of a "typical" user is a composite that shows there is no single coherent picture, the ultimate answer when it comes to the future of room systems is: It depends. The need for room video won't go away: People will always need to go into a room in large or small groups, close the door, and stage a meeting with some remote participants. Video will increasingly be a part of that collaboration as more people get more comfortable with video throughout their lives.

These smaller, "off the shelf" or, as Andrew Davis calls them, "huddle" areas, fit with other trends in office work: The move toward open offices with multiple gathering spaces that are smaller than a typical conference room. Equipping this kind of space with video can and should be less expensive than outfitting a large room with "immersive" technology.

I don't see any reason why desktop or smartphone-based video would eliminate the need for room systems. People frequently need to meet in clusters, and when they do, they tend to share a single device/interface for real-time connectivity to remote meeting participants. People don't gather in a conference room and then each get on their cell phones to do an audio conference with folks in another office. They use a conference phone in the middle of the table. It'd seem just as odd to imagine everyone peering into their own laptop or smartphone camera while sitting around a table together, each occupying his or her own square in a group video conference that blends individual streams.

So should you keep investing in room video? I think the answer clearly is yes. But how you go about making that investment will be more complicated -- but ultimately more productive for your enterprise -- than ever before.

Follow Eric Krapf and No Jitter on Twitter and Google+!
@nojitter
@EricHKrapf
Eric Krapf on Google+





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

November 1, 2017

Your customers (internal and external) demand that you offer them the ability to connect by any means. With the adoption of cloud communications tools you now have access to an expanded portfolio o

October 18, 2017

Microsofts recent Ignite event had some critically important announcements for enterprise communications. Namely, Microsofts new Team Collaboration offering, Teams, will be its primary communicatio

September 20, 2017

Customer experience can make or break your business. But how do you achieve outstanding customer service when you're dealing with outdated organizational structure, lagging technology, dated proces

September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.