Sponsored by Twilio

Sponsored by Twilio | January 26, 2015 |


Sponsored Post: Global Connectivity for IP Infrastructure

Sponsored Post: Global Connectivity for IP Infrastructure From instant provisioning of local numbers in 50 countries to a global low-latency infrastructure, the cloud brings a whole new approach to SIP Trunking.

From instant provisioning of local numbers in 50 countries to a global low-latency infrastructure, the cloud brings a whole new approach to SIP Trunking.

The advent of SIP Trunking has made getting PSTN connectivity for your IP Infrastructure (PBX, Call Center, Cloud deployment, etc) much easier and more cost-effective. Rather than procuring dedicated TDM wiring loops from your local carrier, companies have greater choice and faster setup time from a wider variety of SIP Trunking providers. But still, it can be an intensely time-consuming process.

Connectivity across the globe
In particular, businesses operating with a presence in multiple countries know that procuring SIP Trunking for every region is hard work--all the work required for negotiating a carrier agreement has to be replicated with (at least) a different carrier in every country. Each carrier can take weeks to get a quote, and months before actual service is started.

One alternative is going to a major international Tier One carrier. They often offer numbers in multiple countries, but this is typically cost-prohibitive and has even longer procurement times.

Twilio uses the power of the cloud to offer a truly global SIP Trunking service which can overcome these challenges. With points of presence in seven different regions on five different continents, IP infrastructure automatically connects to the nearest Twilio region in order to provide lowest latency and local downstream carrier inter-connection. Having thousands of carrier connections--with the best route chosen dynamically based on real-time quality data--provides further resiliency.

Global pricing
Purchasing SIP Trunking offerings means a back-and-forth with sales teams to quote, configure, and deploy any new service. Twilio Elastic SIP Trunking can be provisioned instantly through a portal or over an API. Through a single service, local numbers from over 50 countries can be provisioned on demand, making it simple to deploy service in a new country. There are no capacity limits or per-channel pricing model limiting flexibility; pricing is entirely pay-as-you-go based on a per-minute model, with fees as low as $0.004 per minute and termination available to every country in the world.

Global deployments
Lifesize, a division of Logitech and a leading provider of video conferencing around the world, has adopted Twilio's SIP Trunking offering. Michael Helmbrecht, VP of Product Marketing for Lifesize, captures the benefits of a global SIP Trunking service succinctly by saying, "We partnered with Twilio for SIP Trunking because it is like getting voice connectivity from every carrier in the world with a pay-as-you-go pricing model. Plus, as we expand Lifesize Cloud services globally, we're seeing a much faster time-to-market for adding voice capabilities in new countries because we no longer have to do any capacity planning, negotiate separate contracts or test individual connections."

From instant provisioning of local numbers in 50 countries to a global low-latency infrastructure, the cloud brings a whole new approach to SIP Trunking. To learn more about Twilio Elastic SIP Trunking, visit


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