John Malone
John Malone is President and CEO of The Eastern Management Group. He heads one of the world's premier technology consulting...
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John Malone | June 23, 2014 |


SIP Global Rollout to Accelerate Through 2019

SIP Global Rollout to Accelerate Through 2019 SIP market penetration today is the tip of the iceberg, according to an Eastern Management Group worldwide study of more than 15,000 businesses.

SIP market penetration today is the tip of the iceberg, according to an Eastern Management Group worldwide study of more than 15,000 businesses.

SIP rollout has picked up the pace, and by 2019, SIP worldwide traffic could be more than double today's volume.

While 30% of worldwide network traffic today moves via SIP, in 2019 Eastern Management Group analysts expect 76% of outbound call traffic to be SIP.

The findings reflect Eastern Management Group's global study of more than 15,000 IT managers who responded to an online survey. Experts were asked about applications, products, transport, services, and SIP drivers.

Cost is Not the Key Driver
SIP is deployed on all continents for much bigger reasons than reducing expenses, according to those surveyed. Just 35% of organizations today implement SIP principally to cut cost.

There's reason to be optimistic that the SIP market will continue to expand. SIP contributes value to business and government more than it does expense reduction. Over the next 5-years, we expect to see sustained SIP growth due not only to the increase of mobility devices for employees, but the extensive projected use of video, security, CRM, cloud systems and open standards appliances.

Employee mobility, abetted by smartphones, tablets and notebook PCs, plays into SIP's versatility, and customers want to leverage SIP's any-device communication. As such, mobility is a growth driver.

Of all the world regions, Western Europe moves the largest percentage of its traffic with SIP. A third of the countries' traffic uses SIP, which places the region ahead of neighboring Eastern Europe and also the United States.

The survey studied the use of SIP for 12 individual applications during the next 5 years. Mobility was seen by 92% of respondents as important to their business, and video was identified by 84% as important.

Health Care and Government are Vertical Market Leaders
Within the vertical markets, health care, government and education are leaders among industries that forecast SIP to be of major importance. Health care (87%) and government (91%) view SIP as essential for many applications.

The survey included businesses of all sizes, ranging from those with fewer than 10 employees to those with more than 20,000. The research found both large and small business segments are already heavy SIP users.

Three Quarters of Outbound Traffic Will Use SIP
In the next five years, 76% of outbound call traffic is likely to be SIP. Projections are that the United States and Canada will place the highest percent of calls using SIP. Only a small fraction, amounting to 4% of U.S. businesses, think that SIP will be of no importance to them in the next 5 years. A smaller 2% in LatAm project no value from SIP in 5 years. The survey bottom line is that SIP will be around for quite a while as applications for its use continue to build.

John Malone, CEO, runs the Global SIP Project, now in its sixth year, for Eastern Management.

The Eastern Management Group global SIP survey findings and analysis are available in a report. The latest SIP report is SIP Market Worldwide 2014-2019. For more information about purchasing the SIP report and Eastern Management SIP market research and consulting contact

Eastern Management Group is a research and consulting firm established in 1979. The company provides services to more than 100 service providers and 400 clients worldwide. They can be contacted at or


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