SHARE



ABOUT THE AUTHOR


Michael Finneran
Michael F. Finneran, is President of dBrn Associates, Inc., a full service advisory firm specializing in wireless and mobility; services...
Read Full Bio >>
SHARE



Michael Finneran | July 30, 2013 |

 
   

Android Crushing Apple, But Not In The Enterprise

Android Crushing Apple, But Not In The Enterprise This development is a reflection of how the smart device market is evolving; since we're looking at "worldwide" market shares, the impact will be far more tempered in the US.

This development is a reflection of how the smart device market is evolving; since we're looking at "worldwide" market shares, the impact will be far more tempered in the US.

Based on the most recent market share numbers out of Strategy Analytics, it appears that Android is following the same track in the tablet market that it did in the smartphone market--starting later but ultimately dominating Apple and its iOS. Looking at shipments for the second quarter of 2013, Android leapt past Apple, garnering 67% of the worldwide tablet market to Apple's 28.3%. The overall market grew at a rate of 43% quarter-over-quarter, though Apple's shipments fell 14% while Android shipments grew an eye-popping 87%.


Figure 1: Global Tablet Operating System Shipments and Market Share in Q2 2013 (preliminary)

In the much larger smartphone market (1Q 2013 worldwide shipments for smartphones were 210 million units or roughly 4-times tablet sales), Android pushed past iOS in mid-2010. Of course in 2010, Symbian was still the worldwide leader with 37.6% and RIM (now "BlackBerry") was also slightly ahead of Apple.

While this news will undoubtedly launch a chorus of "I told you so's" and "Apple is over" jeers, I think it is more of a reflection of how the smart device market is evolving, and since we're looking at "worldwide" market shares, we have to remember that the impact will be far more tempered in the US.

In our recent Information Week 2013 State of Mobile Security survey of 424 IT professionals, we asked which personally-owned and company-provided smartphones and tablets were being used to access corporate email, and we found that Apple still held a commanding lead among both personally-owned (50% to 34%) and company-provided (40% to 24%) devices; BlackBerry actually topped Android in company-provided devices (27% to 24%). Unfortunately this is the first year we asked this question so we don't know how it's trending, but it will be interesting to see how this race turns out next year.


Figure 2: Company-provided and Personally-owned Smartphones and Tablets Accessing Corporate Email

As Galen Gruman of InfoWorld writes in a recent blog, "Apple is in the business of making money, so it takes in about three-quarters of the mobile industry's profits and half the PC industry's profits, despite its small market shares." And despite a rather lackluster set of offerings over the past 18 to 24 months, Apple is still seen as the trend-setter by a significant portion of the buying public--at least the affluent part.

Clearly, price is a factor in Android's success, but there are other forces at work as well. Android is available everywhere, and on devices from a number of manufacturers. There are "buy-local" preferences in many parts of the world, so having so many outlets clearly works in Android's favor. Further, the smart device market in the US is essentially saturated, and now the big growth is shifting to lesser-developed countries, and those are some BIG markets. According to Wikipedia, there are 1.15 billion mobile phones in China and 867.8 million in India, versus 327.6 million in the US.

How the smartphone/tablet battle plays out in the US will have more to do with user experience than price--at least to a point. Apple is clearly under pressure to reinvigorate its "dazzle factor", but overall, consumers might simply be getting tired of their smartphones. It's not that they're getting ready to toss them, it's just that they seem to have absorbed what the devices can do.

Smart mobile devices have been one of the great stories of this young century, and the story continues to play out. It's most encouraging to see that prices are coming down and that now billions more people will have the opportunity to get their hands on this technology--but I'm sticking with my iPhone.

Follow Michael Finneran on Twitter and Google+!
@dBrnWireless
Michael Finneran on Google+





COMMENTS



August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.