SHARE



ABOUT THE AUTHOR


Tsahi Levent -Levi
Tsahi Levent-Levi is an independent analyst and consultant for WebRTC.Tsahi has over 15 years of experience in the telecommunications, VoIP,and...
Read Full Bio >>
SHARE



Tsahi Levent -Levi | June 26, 2013 |

 
   

There is No Hype Around WebRTC

There is No Hype Around WebRTC Just think about it--how many VoIP developers are there, compared with Web developers?

Just think about it--how many VoIP developers are there, compared with Web developers?

Where is WebRTC on the hype cycle anyway? It is nowhere to be seen. At least I couldn't find it. To tell you the truth, I don't think it really fits there anyway. Between things like 3D bioprinting, human augmentation and quantum computing, WebRTC is a blip on the screen. Statistical error. White noise.

But still, people maintain there's a lot of hype around it.

I am traveling this week to Atlanta, for the WebRTC Conference & Expo--the biggest event around WebRTC. With over 500 attendees, it looks big. But it is smaller than Strata Conference about Big Data by an order of magnitude. It is going to be a rather cozy event for something that is said to be overhyped.

People in the VoIP market either place a lot of expectations on the thin shoulders of WebRTC (thin because it is still a newborn) while others? They ignore or ridicule its significance.

In a recent comment-spree I had with Randy Resnick, he made the most obvious observation that I somehow missed:

It is just more people:

"As I told a few people earlier in passing, WebRTC has one big advantage over something like SIP: it has somehow managed to get a lot of people interested in talking about it, which is rarely true of the older technologies.

[...]

Agreed, therefore it gets more attention. Everyone wants that, so it's not hype IMO, just a larger audience."

WebRTC comes from a broader pedigree than VoIP. Just think about it--how many VoIP developers are there? 100,000? A million? If you look at web developers, there's anywhere between 6 to 12 million in some estimates. That's 10 times more? 100 times more? With so many people in the room the noise gets louder.

But it isn't the noise of hype that you hear – it is the noise of more ideas. Significantly more. I am talking today at the WebRTC Conference & Expo about WebRTC and disruption. VoIP and UC are going to be a small part of it--as they should. It is high time that real-time communication leaves the ivory towers of VoIP companies and find its way to so many more scenarios.

The hype that you see? These are web developers drooling around this new tool they were just given. And they will toy and tinker around with it more than any of us VoIP geezers ever had.

Maybe this year Gartner will add WebRTC to their hype cycle publications. Maybe they won't. either way, it is a trendy technology that is here to change everything (no hype intended).





COMMENTS



Enterprise Connect Orlando 2017
March 27-30 | Orlando, FL
Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Special Offer - Save $200 Off Advance Rates

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

April 5, 2017

Its no secret that the cloud offers significant benefits to enterprises - including cost reduction, scalability, higher efficiency, and more flexibility. If your phone system and contact center are

March 22, 2017

As today's competitive business environments push workforces into overdrive, many enterprises are seeking ways of streamlining workflows while optimizing productivity, business agility, and speed.

March 8, 2017

Enterprise IT's ability to innovate is critical to the success of the business -- 80% of CIOs agree. But the CIO role has never been more challenging than it is today, with rising operational respo

March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.