Eric Krapf
Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the...
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Eric Krapf | June 11, 2013 |


North American PBX Shipments Strong, MZA Reports

North American PBX Shipments Strong, MZA Reports But Europe is still pulling the overall global market lower. Also, NEC unseats Avaya in the number-two spot worldwide, says MZA.

But Europe is still pulling the overall global market lower. Also, NEC unseats Avaya in the number-two spot worldwide, says MZA.

We recently posed the question, The PBX Market: How Bad Is It Really?, and we concluded that, based on an Infonetics report, it's a mixed bag: Bad in Europe, not so bad in North America. Now UK-based researchers MZA are out with their own report with much the same conclusion--at least in terms of shipments.

According to MZA, the North American PBX market, measured by combined TDM and IP extension shipments, grew an impressive 11% year-over-year in 1Q2013, with the over-100-line market beating that number, with 15% Y/Y growth.

So that's the good news; the bad news comes from Western Europe, Middle East and Africa, where double-digit declines Y/Y drove the overall global PBX market into negative territory. The total global market fell 3% Y/Y in 1Q2013, according to MZA.

More good news/bad news: Good news for NEC, which seized the #2 spot in global PBX shipments with 14% share of extension capacity worldwide, just one point behind leader Cisco's 15% global market share. The bad news belongs to Avaya, which fell from second to third place, with 12% share. MZA ascribed NEC's rise to strong gains in its home market of Japan.

Further good news for NEC: They gained 3 percentage points in the sub-100-station PBX market to grab the worldwide lead with 18% market share, surpassing Panasonic's 12%.

Consolation for Avaya: They held onto second position in the 100-station-plus PBX market worldwide, but lost 1 point of share, falling to 12%. Cisco gained 4% to increase its market share leadership at 26% in the 100-plus market.

So the picture that emerges is of a North American market on the mend (Infonetics) or even on the rebound (MZA), while Europe continues to put a drag on the world market.

An important caveat: MZA released figures only for extension shipments, not revenues, so there's nothing in their report to make vendors necessarily feel better about their financial prospects--indeed, the price reductions that Infonetics cited may well be driving the gains in shipments that both firms are observing in North America.

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