ABOUT THE AUTHOR


Matt Brunk
Matt Brunk is the President of Telecomworx, an interconnect company based in Monrovia, MD serving small-medium enterprises. He has worked...
Read Full Bio >>
SHARE



Matt Brunk | February 24, 2013 |

 
   

Blue Jeans Network: The Federator

Blue Jeans Network: The Federator Interoperability and growing traffic levels should help make believers out of more people.

Interoperability and growing traffic levels should help make believers out of more people.

How cool, having a video conference using the browser of my choice (Google Chrome) on my Mac desktop to discuss Blue Jeans and their ongoing success federating users and numerous platforms. James Matheson, VP Marketing at Blue Jeans Network extended an invite to me, and after downloading only a browser plugin; I had the opportunity to catch up with what's been going on at Blue Jeans Network.

In a prior post, Blue Jeans Network: Interoperability For Skype, Lync and More, their 6 months of carried video traffic exceeded 1M minutes. According to James, they are now comfortably carrying 40M minutes of video conferencing through their network. But this isn't the only indicator of success, because James elaborated that they are now seeing about 30% of that traffic being browser based.

Blue Jeans, I believe, is making progress in what James calls their goal of interoperability by bringing all platforms together. But they didn't leave out simplicity and making it easy to participate in or set up a videoconference. WebRTC may be still young, but the folks at Blue Jeans embraced WebRTC and debuted their release in June 2012. Thus the dropoff of Skype usage, and now 30% of traffic being browser based.

Having more than 10,000 Lync endpoints using Blue Jeans for the past 18 months is another notch in their belt. So I asked James about the hosted providers, and right away he told me about their channel and direct sales team and another success in providing their service to Salesforce. The other element of their offering is desktop sharing, and it too is easy. But Blue Jeans didn't settle for "just" desktop sharing; they provide bi-directional HD desktop sharing.

Repeating myself from the prior post--it's easy to understand why Blue Jeans focused on making their service easy to use, interoperable and affordable. Interoperability will be key to achieving the growth that's projected for videoconferencing--Ovum has estimated that videoconferencing spending will reach $1.1bn in 2016, growing with a compound annual growth rate (CAGR) of 19.5% from 2011 to 2016.

James also stated that, "The Blue Jeans service is starting to go viral, and availability of bandwidth and cameras is all we really need." Just read what Brent Kelly wrote in: As the Original Web Was to Information, so WebRTC Will be to Communications

"Imagine a future where a billion and a half devices are voice- and video-enabled through the web browser. Seeing is believing at the WebRTC Conference-Within-a-Conference at Enterprise Connect.

So it's fair to say that 40M minutes of videoconferencing, up from 1M minutes, carried by Blue Jeans Network in such a short time, along with a 30% adoption rate of their WebRTC based browser, should make believers out of everyone.



COMMENTS


Who's Who at Enterprise Connect

NEC

Featured This Week:
Sponsored By


May 7, 2014
With the imperative to drive innovation and continuously improve business processes, the role of unified communications and collaboration (UCC) is rising in importance for most organization. Executive...
April 24, 2014
Small centers are both excited and nervous about the new wave of innovation converging on them as major disruptive forces - cloud, mobile, big data and social - rock the contact center world. They rea...
April 9, 2014
Recent advances in cloud technology have given rise to wide variety of new tools designed to support contact center performance, staffing and reporting. Join us for a live webinar focused on helping c...

Sign up to the No Jitter email newsletters

  • Catch up with the blogs, features and columns from No Jitter, the online community for the IP communications industry. Each Thursday, we'll send you a synopsis of the high-impact articles, podcasts and other material posted to No Jitter that week, with links for quick access.

  • A quick hit of original analysis by the experts who bring you Enterprise Connect, the leading event in Enterprise Communications & Collaboration. Each Wednesday, this enewsletter delivers to your email box a thought-provoking, objective take on the latest news and trends in the industry.

Your email address is required for membership. For details about the user information, please read the UBM Privacy Statement

As an added benefit, would you like to receive relevant 3rd party offers about new products/services and discounted offers via email? Yes

* = Required Field

No longer instrested? Unsubscribe here.