SHARE



ABOUT THE AUTHOR


Tsahi Levent -Levi
Tsahi Levent-Levi is an independent analyst and consultant for WebRTC.Tsahi has over 15 years of experience in the telecommunications, VoIP,and...
Read Full Bio >>
SHARE



Tsahi Levent -Levi | February 20, 2013 |

 
   

The Rigors of Serving Video Customers

The Rigors of Serving Video Customers If anything, we will see more codecs we need to deal with.

If anything, we will see more codecs we need to deal with.

If you are doing any backend video processing "stuff" then you know this already: This is no walk in the park.

For years I've been hearing MCU companies and other hosted video conferencing providers whine about (and then celebrate) the birth of yet another codec or system they need to integrate and interoperate with--you see, the more complex things are, the better positioned these vendors are in selling their products and services.

Things aren't going to change--if anything, we will see more codecs we need to deal with.

With WebRTC, the situation is unclear these days: Will we be using VP8? H.264? Something else and brand new the IETF started working on? People whine (myself included) about how we need to have a single mandatory video codec for WebRTC.

But do we?

A few weeks ago, Janko Roettgers wrote this post: To stream everywhere, Netflix encodes each movie 120 times.

120 times.

Each movie.

That's 120 different bitstreams per movie.

Just to be able to serve static video content.

This isn't just about the amount of storage. It is a matter of the operation required: The processing power, the workflow in place. Not an easy task.

Real-time video isn't any simpler either. So while WebRTC might reduce a lot of barriers for developers, there's a lot of smart backend to be done if a service wants to be as big or as successful as Netflix.

How WebRTC startups will deal with these backend challenges is going to be a large part of how they fare in the long run.





COMMENTS



Enterprise Connect Orlando 2017
March 27-30 | Orlando, FL
Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Special Offer - Save $200 Off Advance Rates

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

January 11, 2017
As cloud communications continues to grow and mature, many enterprises are looking to build a hybrid CPE-cloud strategy. Looking out over the next three years, how should enterprises expect the cloud...
December 14, 2016
Cloud UC is being rapidly adopted in the enterprise, but recent research has shown many organizations continue to be challenged with how to effectively integrate cloud in their existing UC ecosystem. ...
November 30, 2016
With cloud communications platforms and SIP/SIP trunking APIs, enterprises have the opportunity to embed real-time voice and video calling within business applications and processes while leveraging e...