SHARE



ABOUT THE AUTHOR


Matt Brunk
Matt Brunk has worked in past roles as director of IT for a multisite health care firm; president of Telecomworx,...
Read Full Bio >>
SHARE



Matt Brunk | March 21, 2012 |

 
   

BlueJeans Network Disrupts Premise MCU

BlueJeans Network Disrupts Premise MCU As video demands grow, new models must be affordable, easy to use and acquire.

As video demands grow, new models must be affordable, easy to use and acquire.

Late last year, in Blue Jeans Network: Interoperability For Skype, Lync and More, I was pretty excited about their “pay-as-you-go plan.” After hearing feedback from their customers, BlueJeans Network is now offering hosted multi-party videoconferencing on a per port/per month service in the cloud with a price of $299 per port/per month.

The new offering allows customers to license a variable number of concurrent connections (virtual ports) from BlueJeans. This enables businesses of all sizes to get in the game at a much lower cost while avoiding the headaches associated with purchasing, installing, maintaining, and managing traditional on-premise MCUs. Other headaches of running your own premises-based videoconferencing system include ensuring adequate bandwidth and capacity planning. This can lead to another nightmare when doing what traditional telephony did for decades--planning for peak busy hour traffic for that one busiest day or season of the year. This can equate to higher costs and under-utilized resources.

With BlueJeans, customers can still pay for what they need as an average and then elect to upgrade or pay overages for those one-time events. This same flexibility isn't possible with a premises-only solution, where adding more endpoints into the infrastructure has the ripple effect of adding more costs to the infrastructure. Then, with video conferencing expecting robust growth ahead, there's the churn of onsite equipment.

For customers with embedded hardware, BlueJeans is still a cool alternative as an adjunct service or for capacity. Customers contemplating premises video solutions should consider BlueJeans' claim that they cost 75% less than traditional premise based MCUs--definitely a disruptive price point. Scalability, cost, ease of use and interoperability are immediate wins with BlueJeans.

BlueJeans definitely struck a nerve with me. Trying to right-size a moving target such as video conferencing isn't any easy guess, and no ratio that someone comes up with--X-number of users for X-amount of video conferencing--will likely suffice either. Bandwidth is another concern, and spiking the network utilization on big videoconference days may not be in the best overall interests of companies still running a business.

Wainhouse Research published a whitepaper in 2005, "The Business Case For Internal Video Bridging" and I believe that some enterprises will still follow the old model of doing their own premise-based solutions. What they may want to consider doing differently is adding in BlueJeans to leverage the cloud and services with embedded infrastructure to reduce costs and improve services and availability. Voice-only conferences may still dominate conferencing, but as video demands continue to push into all businesses and government; new models that are affordable, easy to use and acquire translate to the delivery and the kind of value that BlueJeans promises.





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

November 1, 2017

Your customers (internal and external) demand that you offer them the ability to connect by any means. With the adoption of cloud communications tools you now have access to an expanded portfolio o

October 18, 2017

Microsofts recent Ignite event had some critically important announcements for enterprise communications. Namely, Microsofts new Team Collaboration offering, Teams, will be its primary communicatio

September 20, 2017

Customer experience can make or break your business. But how do you achieve outstanding customer service when you're dealing with outdated organizational structure, lagging technology, dated proces

September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.