SHARE



ABOUT THE AUTHOR


Robert Lee Harris
Robert Lee Harris is President of Communications Advantage, Inc., a consulting company focusing on enterprise communications strategies and cost management....
Read Full Bio >>
SHARE



Robert Lee Harris | January 19, 2012 |

 
   

Consumerization of IT: Is It More than Just Bring-Your-Own (Mobile) Device?

Consumerization of IT: Is It More than Just Bring-Your-Own (Mobile) Device? Lots of things are changing about the consumer technology environment; are you keeping up with all of them?

Lots of things are changing about the consumer technology environment; are you keeping up with all of them?

It turns out that at CES, Consumerization of IT primarily means "BYOD" (Bring Your own Device). The panel discussion appropriately named "The Consumerization of IT: How Consumer Innovation Is Influencing Business" featured participants from software and virtualization service providers (SAP, QuickOffice and Citrix) as well as one carrier (Verizon), but the discussion was nothing new for anyone following the BYOD trend. The "business value" side of the discussion focused primarily on cost savings for device purchases and support. Also mentioned was the value of letting people use the device of their choice instead of an "old clunky company laptop they hate" (if the company provides the slick new tablet, would they still hate it?), and discussion segued into the standard "challenges" around securing company data and selecting mobile device management tools.

In contrast, last March at the Enterprise Connect conference, which focuses on business technology, attendees were pondering what consumer technology adoption would bring to the enterprise--not just from personal devices, but from networked homes, social media and interactive video systems. At CES 2012, the subject matter was strictly limited to smartphones and tablet computers. When the innovation drivers identified in the consumer electronics industry are limited to personal devices, could it mean we are at the conclusion of this phase of influence?

Better and Cheaper devices--Viewsonic Viewpad E70 offers 1080p output with Andriod 4.0 for $169 suggested retail.

In the session, Shadman Zafar, Senior VP of Rapid Product Development for Verizon, suggested that large enterprises should develop an IT Research and Development team to evaluate end-user technology trends and plan around them. From what I have seen, most large businesses would defer this responsibility to an Enterprise Architecture group, but enterprise architects generally look at what analysts say and other businesses are doing. They don't look at what devices employees pull out of their jackets and purses on their lunch hour, and they don't look over their shoulder at what apps they are using and how these could be emulated in the office. (A side note: Zafar will be one of the keynote speakers at Enterprise Connect 2012 in March.)

Besides this session, it was more of the same. Any exhibit that used the term "Consumerization of IT" focused on smartphones and tablets. People want to use their smartphones and tablets for work...yeah we get that. All these new devices on the show floor are faster or thinner, or have higher resolution; better get ready for even more demand for BYOD! Raise your hand...ook how many of you business folks are already carrying around an iPad...we already know that too!

Maybe we are now in a reactive phase in adopting employee-owned devices. Not every enterprise has completed the transition, but for the most part, IT kind of knows what it is going to look like when it is completed.

Smart TVs and Interactive Video
Last month, InStat Research reported that purchase of streaming media devices (e.g. Roku, Apple TV or an array of media capable video games and Blu-ray players) doubled in 2011, and that 17 million US households now own Internet connected televisions. Television manufacturers and programmers are ready to accommodate this connectivity in ways beyond simply using the television as a large web browser or video player. One of the CES Innovations Honorees was Biscotti, a device that provides a "TV Phone" connection over any television set with connectivity to tablets and smartphones. Samsung announced their vision for providing connectivity across their entire catalog of TVs, mobile phones, tablets, notebooks, cameras and even home appliances. The camera on the Samsung ES9000 OLED (Organic LED) TV enables voice control and facial recognition. Another exhibitor, PrimeSense, demonstrated a 3D Awareness Sensor, which can be mounted on top of television sets, enabling applications that respond to your every movement or command. Nearly every Internet-connected television includes Skype on the menu of pre-loaded content.

Biscotti TV Family talks to Nana and Booboo, who have optimized their LAN and WAN for internet streaming.

Is there a business impact? The potential exists for using home televisions as videoconferencing or telework devices, but what is available in the technology is lacking in the vision and execution. For example, Biscotti interfaces with Gmail but has no interface with business platforms such as GoToMeeting, Webex or AT&T Connect. The Nokia Lumia with Windows Phone debuted with only a future promise of a Skype client, despite Microsoft's ownership of Skype and close relationship with Nokia. Even with the potential for integration with Lync, enterprise integration of Skype is likely to be incidental rather than a core strategy by Microsoft.





COMMENTS



August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.