SHARE



ABOUT THE AUTHOR


Michael Finneran
Michael F. Finneran, is President of dBrn Associates, Inc., a full service advisory firm specializing in wireless and mobility; services...
Read Full Bio >>
SHARE



Michael Finneran | November 29, 2011 |

 
   

BlackBerry MDM Solution to Launch Next Year

BlackBerry MDM Solution to Launch Next Year A good play for RIM that builds on their core strengths in enterprise mobility. But they are going to need a lot more fuel to get their ship moving in the right direction.

A good play for RIM that builds on their core strengths in enterprise mobility. But they are going to need a lot more fuel to get their ship moving in the right direction.

Research in Motion (RIM) announced today that their multi-platform mobile device management (MDM) solution dubbed BlackBerry Mobile Fusion is expected to launch in March of next year. The system will support Apple iOS and Android-based devices as well as BlackBerry smartphones. The product is currently in early beta testing, with a closed beta program starting in January 2012.

This move was not at all unexpected, as the company disclosed their plan at BlackBerry World this past May, when they announced the acquisition of Munich-based MDM company ubitexx GmbH; it is this acquisition’s product that is being integrated with the BlackBerry Enterprise Server (BES). Along with iOS and Android devices, Fusion will also provide management for BlackBerry PlayBook tablets.

With the move to corporate bring-your-own-device (BYOD) initiatives, mobile device management systems like those from like AirWatch, Sybase, MobileIron, and Zenprise have been a hot commodity, and RIM is looking to get in on the action. This is a smart move, as RIM essentially invented the idea of mobile device management with their BlackBerry Enterprise Server (BES), and is now looking to expand that expertise to the other two most popular enterprise smartphone platforms.

In their Magic Quadrant Report for MDM Software, Gartner claims to have found over 60 different manufacturers offering products, so RIM will be going into a highly competitive market. Further, many of those products support the Symbian, Windows Mobile, and Windows Phone platforms as well as BlackBerry, Android, and iOS. While RIM can base their value proposition on their longstanding expertise in MDM, they will have to overcome the general market perception that they have one foot in the grave.

According to the press release, BlackBerry Fusion will provide the core MDM functions including:

* Asset management
* Configuration management
* Security and policy definition and management
* Ability to secure and protect lost or stolen devices (remote lock, wipe)
* User- and group-based administration
* Multiple device per user capability
* Application and software management
* Connectivity management (Wi-Fi, VPN, certificate)
* Centralized console
* High scalability (up to 10,000 devices per server)

As with other MDM solutions, the range of functionality will vary by operating system, given the differences in the APIs that are opened to developers.

When the idea was originally described to us, Fusion would act as a front end to two servers, one supporting BlackBerry devices (i.e. a BES) and the other supporting iOS and Android (i.e. ubitexx). The most common MDM functions would be accessed through Fusion, while more detailed functions would require the administrator to access the underlying server directly.

While RIM can potentially make a mark in the MDM space, Fusion alone will not be enough to offset RIM's bigger problem, which is its declining share of the smartphone market. Further, their next-generation smartphones based on the new BBX operating system likely won't hit the market until late next year, and in the meantime iOS and Android devices are flying off the shelves.

All in all, Fusion is a good play for RIM and builds on their core strengths in enterprise mobility, but they are going to need a lot more fuel to get their ship moving in the right direction.





COMMENTS



August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.