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ABOUT THE AUTHOR


Sheila McGee-Smith
Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the...
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Sheila McGee-Smith | October 27, 2011 |

 
   

IPA, iWD, CEBP, Workflow...Whatever You Call It

IPA, iWD, CEBP, Workflow...Whatever You Call It Interactive Intelligence has been showcasing its customers at conferences over the past couple of weeks.

Interactive Intelligence has been showcasing its customers at conferences over the past couple of weeks.

My title is homage to my dad, who could often be heard calling "Colleen, Maura, Sheila...whatever you call yourself," running through the first few names of his eight children and then just giving up. It begins to feel that way about finding a simple term to describe communications-enabling business processes. IPA is the Interactive Intelligence solution, Interaction Process Automation. iWD stands for Intelligent Workload Distribution, the Genesys flavor. Whatever you call it, Interactive Intelligence has been showcasing its customers at conferences over the past couple of weeks.

At Gartner Symposium last week, I was told that the IPA Customer Panel, held in a room with seating capacity for 75, had to turn away another 70 conference attendees. Interactive Intelligence made sure they had plenty of seats when a similar panel was moderated by Senior Director for IPA Rachel Wentink at the Global Partner Conference in Indianapolis this week.

One of the presenters was Joanna Thomas, General Manager for insurance aggregator iSelect in Australia. On the video she answers questions about why iSelect began looking at process automation solutions, why they chose Interactive Intelligence and how long it took to implement the solution.





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